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America’s authority on legacy brands. News and comment on classic brands and advertising.

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Entries from December 2010

Retailers Benefit from the Salvation Army Brand

December 24th, 2010 · No Comments

Recently, our parish priest “commissioned” another week’s worth of bell ringers for The Salvation Army. Our family adopted a kettle, and one star member of the congregation, Janet Trefry, helped organize a whole season’s worth of ringers. What an tremendous job. The whole effort was a boost to Publix, which is known for being a [...]

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Tags: News

Merry Christmas From Coca-Cola

December 24th, 2010 · No Comments

Here, the famous song with Hillside Singers in a late 1970s commercial for Coca-Cola. Below is the original. And below is Lorri Hafer, who was the original lead, along with the Shaw Brothers, who performed the music. Interestingly, introducing the video is Herb Oscar Anderson, WABC morning man and father of Dynasty

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Tags: Advertising

Canoe By Dana

December 21st, 2010 · No Comments

Some readers were discussing distinctive men’s colognes that were still around. One of the survivors (and a potent scent) is Canoe by Dana. Above, a 1981 ad for the cologne. Below, an earlier ad. Notice the pronunciation has changed, to CAN-O-EH, rather than Canoe. The Dana company is still around, but a shadow of its [...]

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Tags: News

Fans Still Miss Marshall Fields

December 16th, 2010 · 1 Comment

The folks in Chicago are still missing Marshall Field’s. We just encountered this BBC report on the issue, and are grateful that the FieldsFansChicago are still at it. There is a great discussion of the issue of international retail brands and retail. The folks are calling it “corporate imperialism.” Amazon.com Widgets

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Tags: Department Stores

A&P’s Branding Problem? It’s Not A&P

December 15th, 2010 · 3 Comments

A&P Ann Page

How does one have as great a brand name as A&P, yet still arrive in bankruptcy? Simple. It neglects its core brand, A&P, and it goes trudging off in all sorts of different directions in search of something new. A&P has been doing this for decades, and now, finally, an iconic American retailer is bankrupt. [...]

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Tags: Grocery

Mrs. Fearnow’s Brunswick Stew for the Chilly Season

December 14th, 2010 · 5 Comments

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MECHANICSVILLE – While it is no longer made on Hope Farm in Mechanicsville, Virginia, we are still fans of the classic Mrs. Fearnow’s Brunswick Stew brand. A great Virginia recipe, it has the proper ingredients for such a stew. In fact, the only Brunswick Stew that beats it was the Rt. Rev. Joe Pinder’s Brunswick [...]

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Tags: News

Brand Classic: Life Savers Sweet Storybook

December 12th, 2010 · 3 Comments

Amazon.com Widgets Of the classic Christmas candy items, the Life Savers Storybook is among the best known. Question for readers. Is the selection inside the story book the same as in years past? This year, I see Five Flavors and Wild Cherry, but I cannot recall what other flavors have been among the selection in [...]

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Tags: Candy

The Season for GE Xmas Tree Lights

December 7th, 2010 · No Comments

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For those who like a traditional looking Christmas, there is no substitute to light from incandescent C-7 and C-9 light bulb, and no name more synonymous with Christmas lights than General Electric. One can make the case that the outdoor Christmas light has been one of the greater (and most surreptitious) of methods of evangelism [...]

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Tags: Retail

Marketing Push for Bache Investment Brand

December 1st, 2010 · No Comments

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Prudential’s nearly forgotten Bache brand is being given more prominence, this week appearing in ads in Financial Times. New York’s Bache & Company was one of the great old brokerages, with roots into the 19th century. It went through dozens of names; it eventually merged into Prudential and became Prudential Bache. However, in 2003, the [...]

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Tags: Financial Services