Landor Exec On Word-less Starbucks Nymph
2011-01-10
The new Starbucks logo has removed the word Starbucks. Many do not get it. We talked to a veteran branding executive, Allen Adamson of the New York office of Landor Associates, to get some insights. BrandlandUSA: What do you think about the changes?Adamson: The changes strengthen Starbucks’ branding. They makeMORE HERE