By Garland Pollard
Rise Shaving Cream, once a household name, has returned to the shelves as a discount brand. The brand, once a product of Carter-Wallace, is now made by Rise International Group of Lodi, New Jersey. Rise also sells Pears in the U.S. market. Pears is one of the world’s oldest brands, and once had a Royal warrant.
Rise was familiar to most consumers, as it was the shaving cream you could supposedly use without water. In the commercials, a person would typically show how he could shave without water. Then, the announcer would say how much better he would be able to shave if the person actually used water.
Yes, imagine what you can do using Rise with water.
In its time, Rise had some well-known celebrities endorsing the product, including Chicago Bear Dick Butkus and basketball player Jerry Lucas. The current Rise is not in an aerosol can, but is instead in a tube.
Below, a reel of old Rise commercials from YouTube.
1 response so far ↓
1 Rechercher // May 2, 2011 at 12:02 pm
I hope users of Rise find its current formulation satisfactory. I know that Pears soap is not the same as it once was; now that the Pears which is imported to the US is made in India, it has a very harsh aroma, which kind of defeats the purpose of using a mild glycerin soap.
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