BrandlandUSA

In just about every restaurant kitchen, the decaffeinated coffee pot has an orange band. Ask a person under 30 why that band is colored orange, and they won’t know. They will know that it means decaf, but they won’t know why. The reason, of course, it is orange is because orange is the packaging color [...]

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Like the United States Postal Service, Hallmark is trying to find its way in a new era. But it has not been successful. It has in recent years laid off some longtime employees, and some stores are closing. The store closures are particularly troublesome because they are locally owned, and for generations have held together [...]

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MOLLUSK, Virginia – One of the most brilliant recent relaunches of a great American brand is the rebirth of Gulf. The company almost totally disappeared, the only remnant being the assorted consumer products branded with Gulf. Pictured here, a new Gulf station and pump in the tiny “town” of Mollusk, Virginia, located in Lancaster County [...]

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