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America’s authority on legacy brands. News and comment on classic brands and advertising.

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Entries from December 2011

Nice New Store Brand at Walgreens

December 28th, 2011 · 2 Comments

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DEERFIELD, IL – Walgreens has a nifty new store brand for store-branded groceries. It’s called Nice, and it tries to take a snazzy approach to the basics, including coffee, rice and the like. Notice it’s “TM” rather than “R” on the packages. Interesting choice of a very generic word for products. Do you like Nice? [...]

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Tags: Private Label · Retail

Dodge Dart Returns Chrysler to the Small Car Market

December 26th, 2011 · No Comments

Dodge Dart 2013 from http://www.dodge.com/en/dart/index.html#

The Dodge Dart will return next year; see www.dodge.com for pictures and information about the January 9, 2012 “reveal”. Based on an Alfa Romeo Giulietta, it is truly a sportscar, and bears no resemblance to the original. Nevertheless, the return is good news. Because through the years, one niche that Chrysler excelled in was the market [...]

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Tags: Cars