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Sea & Ski Brand Resurfaces, Sort Of

December 2nd, 2012 · 1 Comment

By Garland Pollard

The suntan lotion brand Sea & Ski has returned to the market, sort of.

To many, the special scent of Sea  & Ski reminds them of wonderful summers, and its absence from the market has saddened many BrandlandUSA readers, who have read about it on the History of Sea & Ski page on the website.

Happily (sort of) the brand, which has been off the market for the last few years, has now resurfaced as a lib balm, sold in counter packages. However, it is just petroleum jelly and some scent. We smelled it and it did not evoke the same nostalgic smell, though we may be missing something and are curious what others think.

The trademark is alive, renewed in 2009. The current version is made under license by Navajo Manufacturing of Denver; Navajo makes small portion health and beauty aids.

To find out about ordering a box from Amazon, click on the Amazon image below. Navajo even makes a cherry version, but a cherry scent defeats the point, right?

If anyone else has found it, please comment below on the smell. I don’t think it is it.

More branding stories of interest:

Whatever Happened to Sea & Ski; Once the Nation's Most Popular Suntan Brand

Tags: News

1 response so far ↓

  • 1 John // Dec 2, 2012 at 10:41 pm

    This “renewed” version of Sea & Ski does not in any way look like the original. The original had a more distinct and somewhat upscale image (boating, yachting, skiing) while this new version looks like one of the cheap discount brands of petroluem jelly. Doesn’t really surprise me though because consumers have been slowly but steadily programmed to accept lower standards of products and packaging during the past twenty years. Those of us however who remember when products had a more distinct image are not likely to buy some new, cheap, repackaged version available now.

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