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Entries Tagged as 'Advertising'

Note To Brands: De-Politicize Your Approach

March 10th, 2017 · No Comments

I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pepsi. In our many discussions of the relative merits of the brand that went on for seeming hours as I drank Pepsi in those glass bottles, he threw […]

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Tags: Advertising

IWC Must Watch For Manufactured Heritage

December 11th, 2014 · No Comments

IWC Schaffhouse

NEW YORK – In an ever saturated market, with companies jostling to differentiate, the appeal to associate brand with ‘heritage’ continues to increase. Virtues of timeless legacy, quality & tradition become lighthouses of authenticity in ever volatile, albeit, undifferentiated waters. That said, when companies artificially manufacture such authenticity, do consumers care? In 2012, Georges Kern, […]

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Tags: Advertising

Branding: It’s Beginning To Grate on Nerves

January 31st, 2011 · 4 Comments

Edwin Heathcote, writing in the Jan. 15, 2011 Financial Times on old British eateries, said: The more everything becomes the same, the more ubiquitous branding begins to grate, the more everything looks like it belongs in a mall – the more Britian’s few surviving “caffs” represent a refuge.’ Heathcote was writing about those British cafes, […]

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Tags: Advertising · News

Merry Christmas From Coca-Cola

December 24th, 2010 · No Comments

Here, the famous song with Hillside Singers in a late 1970s commercial for Coca-Cola. Below is the original. And below is Lorri Hafer, who was the original lead, along with the Shaw Brothers, who performed the music. Interestingly, introducing the video is Herb Oscar Anderson, WABC morning man and father of Dynasty’s favorite suffering son-in […]

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Tags: Advertising

Ktel: The Bottle Cutter Remembered

November 13th, 2010 · No Comments

Frankly, there are some old brands that probably should not return, for safety’s sake. From the era of Disco Duck, the Ktel Bottle Cutter. Not only did it involve glass and candles and sanding sharp edges, but you could do it with wine bottles! That being said, the Ktel brand that produced this wacky product […]

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Tags: Advertising

Amoco In Australia

August 3rd, 2010 · No Comments

With all the discussion of whether the Amoco brand might come back in the States, we thought it would be good to remind folks that the brand was much larger than the U.S. A bit of news. If you plug Amoco into Google, it seems that BP is now calling itself BP Amoco in a […]

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Tags: Advertising

Mr. Peanut, Tappan Honored at USPTO

June 4th, 2010 · No Comments

ALEXANDRIA, Va. – Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office David Kappos and Alexandria Mayor Bill Euille will preside at the opening ceremony of a new exhibit at the National Inventors Hall of Fame and Museum on Tuesday, June 8, from 12 Noon to 1 […]

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Tags: Advertising · Tourism

Mercury’s Future, Waiting to Hear About Postum

May 19th, 2010 · 1 Comment

A few notes of items in the news, or on my desk: The new Big G Kids Cereals ads from General Mills are great. Animated Lucky Charms leprechaun are talkin’ nutrition next to the kids. Smart stuff. I’m so cuckoo for Cocoa Puffs. And the leprechaun and Cocoa bird are in the SAME commercial. Postum […]

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Tags: Advertising

Marfak Lubrication, Mr. Harcum, and Walter Dorwin Teague

January 23rd, 2010 · 10 Comments

One of the more forgotten sub-brands of a major oil company is Marfak Lubrication. Marfak was the lube brand of Texaco and Caltex. If Havoline was the actual oil, Marfak was the process. I can’t say it was actually used much as a verb, as I never heard the word used; I only saw it […]

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Tags: Advertising · Cars · Energy

Shake N Bake Back to Advertising

December 17th, 2009 · No Comments

GLENVIEW, Ill. – A TV advertising favorite is going back to advertising, at least in one region in the U.S. To help remind consumers that Shake ‘N Bake is still around, this December Shake ‘N Bake is marketing to local consumers with ads in 17 Boston-area shopping malls. The ads are sort of cheeky, with […]

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Tags: Advertising · News