BrandlandUSA

One of the more forgotten sub-brands of a major oil company is Marfak Lubrication. Marfak was the lube brand of Texaco and Caltex. If Havoline was the actual oil, Marfak was the process. I can’t say it was actually used much as a verb, as I never heard the word used; I only saw it […]

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GLENVIEW, Ill. - A TV advertising favorite is going back to advertising, at least in one region in the U.S.
To help remind consumers that Shake ‘N Bake is still around, this December Shake ‘N Bake is marketing to local consumers with ads in 17 Boston-area shopping malls. The ads are sort of cheeky, with call-outs […]

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Need to feel better when you travel? The name synonymous with seasickness was Mothersill’s, first registered as a trademark in 1926. Made by the Mothersill Remedy Company of Montreal and New York, it was first Mothersill’s Seasick Remedy.
Somehow, the brand’s marketing did not translate to the jet era, and the trademark went defunct in 1966.

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NEW YORK - Jake Holmes perhaps has had as much influence on American music as any other singer songwriter, but unless you are a devotee of early 1970s rock or advertising, you probably don’t know his name.
But you certainly know his music, which includes Amtrak’s “America’s Getting Into Training”, Pan Am’s “We Fly the World”, […]

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We get so obsessed with technology in advertising that we forget that it is still advertising. So it is great to see it when a simple advertising concept arrives. One such concept is Sarasota’s I Pedal Ads, a bicycle-powered billboard.
In most areas, zoning and sign restrictions have become so severe that there are fewer and […]

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Two name changes-or more correctly, modifications-have received attention in the media and branding worlds recently.
Pizza Hut has announced that its boxes and select locations will carry the name “The Hut,” and RadioShack plans to unveil new creative for “The Shack,” its shorter, catchier moniker.
These name shortenings are proof of what professional namers already know: names […]

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Consumers need a story.
I am reading about neuromarketing, the science of looking at brains and connecting it with consumer behavior, after seeing that 60 Minutes clip on computers reading brains (thanks to Jon Vanhala for sending it out). I wanted to find out more about neuromarketing to get a sense of how prevalent it is. […]

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PHILADELPHIA - The edgy  ad agency Gyro Worldwide is now Quaker City Mercantile. They have a bold goal, namely to “recapture Philadelphia’s mighty industrial past and weave a new version of this greatness into its future.” The company will still do advertising, but will also begin making products, hence the”Mercantile” name.

In a press release, the […]

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Who sees the future of brands on the Internet the best? Frankly, nobody can be sure. But I have two favorites that I have come across in the last few months, namely David Payne, Chief Executive and Co-Founder of Short Tail Media, and Yves Darbouze, CEO & Creative Director of pLot Multimedia. While each have […]

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Want a crazy inflatable? Contact Inflatable Images, the company that makes all manner of inflatable things. From NASA rockets to monsters to dinosaurs, if you can imagine it as an inflatable, they will create it.
The company has a big market in college sports, as well as consumer products. But you don’t have to have a […]

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