BrandlandUSA™

We get so obsessed with technology in advertising that we forget that it is still advertising. So it is great to see it when a simple advertising concept arrives. One such concept is Sarasota’s I Pedal Ads, a bicycle-powered billboard. In most areas, zoning and sign restrictions have become so severe that there are fewer [...]

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Two name changes-or more correctly, modifications-have received attention in the media and branding worlds recently. Pizza Hut has announced that its boxes and select locations will carry the name “The Hut,” and RadioShack plans to unveil new creative for “The Shack,” its shorter, catchier moniker. These name shortenings are proof of what professional namers already [...]

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Consumers need a story. I am reading about neuromarketing, the science of looking at brains and connecting it with consumer behavior, after seeing that 60 Minutes clip on computers reading brains (thanks to Jon Vanhala for sending it out). I wanted to find out more about neuromarketing to get a sense of how prevalent it [...]

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PHILADELPHIA – The edgy  ad agency Gyro Worldwide is now Quaker City Mercantile. They have a bold goal, namely to “recapture Philadelphia’s mighty industrial past and weave a new version of this greatness into its future.” The company will still do advertising, but will also begin making products, hence the”Mercantile” name. In a press release, [...]

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Who sees the future of brands on the Internet the best? Frankly, nobody can be sure. But I have two favorites that I have come across in the last few months, namely David Payne, Chief Executive and Co-Founder of Short Tail Media, and Yves Darbouze, CEO & Creative Director of pLot Multimedia. While each have [...]

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Want a crazy inflatable? Contact Inflatable Images, the company that makes all manner of inflatable things. From NASA rockets to monsters to dinosaurs, if you can imagine it as an inflatable, they will create it. The company has a big market in college sports, as well as consumer products. But you don’t have to have [...]

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ATLANTA – The Coke bottle will go. After 12 years, more than 1,000 home run celebrations and countless family ballpark memories, the 42-foot-tall Coca-Cola Contour bottle standing high above left field will be retired from Coca-Cola Sky Field at Turner Field on July 2. A new one will replace it, but the old one will [...]

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NEW YORK – The branding firm Graj + Gustavsen said that Founding Partner Simon Graj has been named to Intellectual Asset Management magazine’s inaugural list of the World’s 250 Leading Intellectual Property Strategists. The IAM 250 – A Guide to the World’s Leading IP Strategists debuted in the publication’s April 2009 edition, set to launch [...]

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Last Friday, during the gut-wrenching (literally) Farrah documentary, we got to see the commercial again. Not Farrah shampoo (a Faberge product), nor her Mercury car ad, but Noxzema Shave Cream. We still use Noxzema, thought the plain medicated kind in the white can is hard to find, and not all stores stock it. Proctor & [...]

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Great ads have one thing in common. They sell things. Things like products, services, ideas or lifestyles. If they don’t do this directly, they are memorable enough to influence a consumer at the time he or she makes a purchase.Bad ads are brand poison. If you go public with a half-baked concept, a forgettable headline, [...]

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