BrandlandUSA

A recent campaign by British Airways points up exactly what United, Delta and American are missing in their approach to airline branding. Namely, a sense of history and drama. BA’s Brand Engagement Head Abi Comber, in an interview posted on YouTube, says the campaign is all about what BA stands for as a business. The [...]

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DALLAS – American Airlines is spinning off its American Eagle subsidiary. Last year, American tried to sell their commuter carrier, but has not been able to do it. The Financial Times reports that AA pilots are against the deal, fearing that it will only lead to lower salaries. American is in a pinch. Unlike other [...]

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WASHINGTON, D.C. – The news that a civilian airliner was a bit off course and went into restricted airspace around Washington, D.C. made a bit of a surprise for many folks in the South. The reason? The plane was listed as a Piedmont Airlines plane, and Piedmont is an airline that many thought had completely [...]

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Portsmouth, N.H. – The Pan Am brand is making a new push at a comeback, with a new TV show from ABC and a revived fashion line. The airline Pan Am died years ago after two successive efforts to revive the airline. Today, it lives on companies as varied as Pan Am Railways and a [...]

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There appears to be no logic to what happens to brands when airlines merge. In the airline world, if the company is bigger, it keeps its name, and the smaller company name disappears. There can be a discussion, but the answer is always the same. The United-Continental merger appears to have the WORST of both. [...]

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NEW YORK – In the wake of discussion about the possible demolition of the Pan Am Worldport (now Delta’s Terminal 3), there is one key element that has already been removed. The Zodiac Screen sculptures (or sculpture), now in storage, that used to dominate the front of the building. The screen was once the largest [...]

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NEW YORK – We read in Crain’s New York that the old Pan Am Worldport at JFK might be demolished soon by Delta. The building is one of the great landmarks of aviation, though it has been so abused over the years that few would actually believe it if they toured it. It’s where the [...]

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TORONTO – There’s a niche airline that gives free drinks, flies planes with propellers and only goes on a few select routes. Best yet, it puts its flight attendants in pillbox hats. It’s Porter Airlines of Canada. Kind of like a regional Virgin Atlantic, but it has a serious, more business-feeling approach. Says the airline [...]

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KANSAS CITY – Our reader Joe Vaughan gives us an update on the Airline History Museum in Kansas City. He tells us that a group of retired TWA employees and airline history enthusiasts have developed a fascinating museum at Downtown Airport. The last of the Super Constellations (“Connies“) is there and they recently acquired the [...]

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A friend sent us this link of vintage airline commercials that was posted to the Facebook fan page of USAirways pilot Sully Sullenberger. We thought they were a great big fun time waster. North Central http://www.youtube.com/watch?v=tQFaVy0Kl2Y National http://www.youtube.com/watch?v=bbWWF7nBV84 Southern http://www.youtube.com/watch?v=6tgmHGqtDv TWA http://www.youtube.com/watch?v=9RnhwK8Id3Y Southwest http://www.youtube.com/watch?v=2-g0yOFUlOQ UAL http://www.youtube.com/watch?v=YPWTcu0yPGs Delta http://www.youtube.com/watch?v=bBm1YEO4Q_Q Eastern http://www.youtube.com/watch?v=xf9sJSvzpqE Western http://www.youtube.com/watch?v=RfmRKHtzfFs PSA http://www.youtube.com/watch?v=OOtv1lQ3Sgw Braniff [...]

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