It’s a fundamental of trademark law. To keep a trademark, you have to use it. My old Virginia bank Virginia National Bank learned that lesson. It dropped the name VNB, and merged a number of times into what is now Bank of America. A few years ago, a new start-up bank decided it wanted the [...]
OKINAWA – Okinawa rarely ventures into the minds of most Americans. The subtropical archipelago – actually closer to Taiwan than the Japanese mainland – comes to most folks in small snippets history and a few snippets of pop culture. The World War II battle scarred the region, destroying the prefectural capital of Naha. People in [...]
Tags: Asia · Grocery · Regional Brands
If KLM and Air France can keep their unique identities after a merger, then why can’t Delta and Northwest keep their identities? This week, Landor Associates, the branding firm, redid the positioning of KLM, Royal Dutch Airlines. This was to help build on KLM’s long heritage. KLM is part of Air France, but keeps a [...]
Tags: Airlines · Asia · Brandicide · Deathwatch · Tourism
The news that General Motors is in talks with firms in China, Russia and India who might buy the Hummer brand is good news. There is no reason why the Hummer brand has to disappear, though it is obviously a niche brand. What it points out quite obviously is the need for upstart Asian and [...]
