BrandlandUSA™

L’Oreal recently announced a new addition to their roster of celebrity spokespeople, signing actress Julianna Margulies as a new ambassador and celebrity face for the brand. Ms. Margulies currently stars in the critically acclaimed TV series “The Good Wife,” for which she won a Golden Globe and SAG award for her portrayal of a loyal [...]

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A note from one of our BrandlandUSA readers. The eye cream Satura, the last remaining bit of the once leading Dorothy Gray cosmetics company, has apparently returned to the shelves. However, some fans of the cream say the new version is not as good as the old one. Here is the comment from BrandlandUSA reader [...]

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This came in the mail with the Shell Oil bill, as an offer for Shell Cardmembers from United Marketing Group LLC. It’s a brand extension of that dime store cologne, English Leather. We’re all for brand extensions, and who can argue against extracting a bit of revenue out of an old brand, but this one [...]

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TORRANCE, Calif. – The 19th century Japanese pharma company Hisamitsu Pharmaceutical, a manufacturer of external pain relieving drugs, announced the release of two products for the American market, Salonpas Pain Relief Patch and Salonpas Arthritis Pain. Hisamitsu, founded in 1847, introduced the original SALONPAS patch in 1934 and their products are sold in approximately 50 [...]

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NEW YORK – We noticed something interesting in how Estée Lauder manages its brands. The mention came in a press release where Coach (NYSE: COH) and Estée Lauder (NYSE: EL) decided to market a new fragrance for the department store market. What was fascinating is that Estee Lauder operates its smaller brands as part of [...]

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One of the BrandlandUSA readers asks to bring back Pacquin Hand Cream. It was one of the nation’s best known hand creams, for generations made by the Connecticut company Pacquin-Lester, later known as Leeming-Pacquin. Leeming, of course, made Hai Karate, so it was sort of a wacky-hip company. Currently, the trademark is owned by Johnson [...]

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20 years ago, Gillette introduced a campaign that completely re-energized its brand and company. It was “The Best A Man Can Get” and its zippy song, sung by the nation’s top jingle-writer and singer Jake Holmes, talked about “looking sharp” and showed a succession of non-celebrity, clean-shaven normal men going to work, running in races, [...]

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When Ascendia Brands went bankrupt, they sold a number of brands to new owners. One of the most storied brands was Dorothy Gray, which sold, with the Tussy deodorant line, for $1 milllion to KCM Brands LLC, according to Reuters. While production has resumed on other Ascendia brands like Mr. Bubble that went to new [...]

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We wonder about the disappearance of the brand Charles of the Ritz. This brand was merged into Revlon, and while some of its perfumes still survive, the Charles of the Ritz brand does not. Charles of the Ritz was as big, or bigger, a brand than Estee Lauder, and much more high end than Cover [...]

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LOS ANGELES – Johnson Products, makers of Ultra Sheen and other African-American haircare products, will again be an independent company. Procter & Gamble (NYSE: PG) announced the sale of its Johnson Products Company to a company named RCJP Acquisition, Inc., a newly formed independent entity comprised of Los Angeles-based private equity firms Rustic Canyon/Fontis Partners, [...]

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