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Entries Tagged as 'Zombie'

Rise Shaving Cream Returns

April 27th, 2011 · 3 Comments

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Rise Shaving Cream, once a household name, has returned to the shelves as a discount brand. The brand, once a product of Carter-Wallace, is now made by Rise International Group of Lodi, New Jersey. Rise also sells Pears in the U.S. market. Pears is one of the world’s oldest brands, and once had a Royal […]

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Tags: Zombie

What Makes a Brand Suitable for Revival?

March 15th, 2011 · No Comments

In recent weeks, I have had a number of business people contacting me to help them find old brands to revive. They are looking for help to find brands that still have the cachet that might be able to be brought back, often working off the 100 Brands to Bring Back list that BrandlandUSA has […]

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Tags: Brandicide · Commentary · Zombie

Big Auction for Old Brand Names

November 17th, 2010 · 4 Comments

NEW YORK – Searching for an old Victrola? Why not buy the brand instead? A private equity firm will auction a portfolio of 150 older U.S. consumer and retail brand names. The auction will be held live in New York City and online on December 8th at 10 a.m. at the historic Waldorf=Astoria in Midtown […]

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Tags: Zombie

Disney Brings Back Treehouses

April 20th, 2010 · No Comments

LAKE BUENA VISTA – If customers want it, then bring it back. That’s the lesson of Walt Disney World’s groovin’ treehouse cabins, which opened in 1975, and were demolished in 2002. They were simple structures, up one story in the trees, and were cousins to the raised treehouses at ski resorts of the 1970s. They […]

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Tags: Zombie

Branding the Dead Celebrity

March 20th, 2010 · No Comments

SAN FRANCISCO – Celebrities as brands is not a new phenomenon, but it is one that continues to evolve. Gaining income from a famous person’s legacy reserved for stars whose images were larger than life. But today, many owners of the intellectual property of lesser-known entertainers and artists are finding life beyond the grave. We […]

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Tags: Media · Zombie

Polaroid Reinvented For New Era

December 3rd, 2009 · 2 Comments

MINNEAPOLIS –It may not be the ideal way for a great brand to come back from the dead, but it works. Polaroid, founded in 1937 and one of the great 20th century brands, has been reinvented. The company went bankrupt in 2001, and exited the production of its instant film in 2008, though the brand […]

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Tags: News · Zombie

New York’s 11 Biggest Missed Tourism Opportunities

November 2nd, 2009 · 5 Comments

New York is, of course, a great tourist destination. But with vacancy rates going up, it needs a spurt. Recently, The Fantastiks came back. That’s quite interesting. And then a version of the old Horn &  Hardart Automat returned, in the format of Bamn! It got us thinking. What are the other tourism opportunities out […]

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Tags: Airlines · Commentary · Regional Brands · Transport and Shipping · Zombie

Protecting Old Brands in China

October 14th, 2009 · 1 Comment

BEIJING – Do the Chinese understand brands better than the U.S.? In some ways, yes. The Chinese interest in American brands, we hope, will help preserve a few. They even rescued Hummer, one not-so-old brand that even I, lover of old brands, would rescue. But one good thing; it is China that helped save Buick. […]

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Tags: News · Tourism · Zombie

Grocery Brands and Products Our Readers Miss

September 24th, 2009 · 4 Comments

Lately, we have been getting an extraordinary number of hits of consumers searching for the below products. We just thought we needed to list them: Serv-a-Gravy. It’s a powdered gravy sold by Serv-Agen. Some have found it hard to locate on shelves. Carnation Breakfast Bars. Not sure why this is so popular but folks do […]

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Tags: Grocery · Zombie

Headlines: Fortunoff Goes Back to the Family, Gatorade Snaps

July 23rd, 2009 · No Comments

After a messy shutdown, the Fortunoff family as re-purchased the name and intellectual property of the Fortunoff jewelry chain. It’s in Newsday. Would that other families did the same thing after their family names were dragged through the mud by inexperienced private capital. The Tai Chi basketball shoe is back. The original was only 10 […]

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Tags: Made in USA · Zombie