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Entries Tagged as 'Deathwatch'

Next Steps for the Waterford and Wedgwood Brands

January 6th, 2009 · 2 Comments

BrandlandUSA and Waterford Wedgwood

Answers for receivers searching for ways to fix these British Isles brands DUBLIN – The Irish-based owners of Wedgwood, Waterford, Royal Doulton and Rosenthal have put the company into receivership, the British word for Chapter 11 bankruptcy. It’s a real tragedy, as both companies have long histories. The 1986 merger of the two into Waterford [...]

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Tags: Deathwatch · Department Stores · Fashion · News · Zombie

Woolworths Brand Might Survive In U.K.

December 18th, 2008 · 1 Comment

LONDON – Woolworths Group PLC, one of the last remaining pieces of America’s F.W. Woolworth Company, might have a saviour for its brand. While the company, which is in bankruptcy administration, would be shut down, there are apparently groups interested in the company’s intellectual property, including the brand. In addition, many of the company’s top [...]

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Tags: Deathwatch · Department Stores

Save Your Daily Newspaper, Part II

December 11th, 2008 · 1 Comment

20 ways to save your newspaper logo

DENVER- On a flight back from Denver last week, I sat next to a man on the airplane who talked to his wife in a sad tone on his cellphone. It was the middle of a snowstorm, and we were way late leaving. While I wasn’t eavesdropping, promise, I heard “it’s over” and “Singleton.” As [...]

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Tags: Brandicide · Deathwatch · Media

British Woolworth’s in Jeopardy

November 23rd, 2008 · 1 Comment

woolworth britain promotion

American Dollar Stores Provide a Viable Model LONDON – Decades of missteps and a brutal retail recession have hurt the British retailer Woolworth’s, which was one of the few surviving legacies of the giant F.W. Woolworth Co., a company that closed in the U.S. in the late 1990s. In mid-November, the stock price was less [...]

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Tags: Deathwatch · Department Stores · Retail

Toledo White Tower Saved

November 20th, 2008 · No Comments

White Tower Mug

TOLEDO – A White Tower in the way of the expansion of a downtown YWCA will be moved rather than destroyed, according to The Toledo Blade. We wrote about the imperiled hamburger shop earlier this year, and the YWCA’s offer to sell it for $1 to anyone who would remove it. The brand is also [...]

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Tags: Deathwatch · Fast Food and Franchises · Tourism

Twenty One Ways to Save Cypress Gardens

November 19th, 2008 · 10 Comments

Cypress Gardens Southern Belles

WINTER HAVEN – Last weekend, the legendary theme park Cypress Gardens closed for four months while management said it would refocus on its water park and historic garden. In the process, it would drop its roller coasters and rides. This temporary shut down is not the first closure for the park, which has had a [...]

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Tags: Deathwatch · Fashion · Licensing · Tourism

19 Ideas to Maybe Save the Yellow Pages

November 12th, 2008 · 7 Comments

If you are in any way connected to the business of the Yellow Pages anywhere in America, we had a frightening thing happen in my neighborhood this week. This Saturday, a white van drove around the neighborhood very slowly and began dropping things on stoops. The white van was dropping off telephone books and yellow [...]

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Tags: Deathwatch · Media

If KLM Can, Why Can’t Delta

November 9th, 2008 · 1 Comment

Northwest Airlines Timetable Cover

If KLM and Air France can keep their unique identities after a merger, then why can’t Delta and Northwest keep their identities? This week, Landor Associates, the branding firm, redid the positioning of KLM, Royal Dutch Airlines. This was to help build on KLM’s long heritage. KLM is part of Air France, but keeps a [...]

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Tags: Airlines · Asia · Brandicide · Deathwatch · Tourism

BrandlandUSA: 20 Rules to Preserve Your Brand

October 31st, 2008 · 1 Comment

Nabisco Logo for BrandlandUSA

When a brand goes into decline or a company purchases another company, older legacy brands often get lost or neglected, even when there is value and bankable goodwill. While some names are worth killing off, there is enormous value in many older legacy brands. What is a company to do if they are faced with [...]

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Tags: Brand History · Brandicide · Commentary · Deathwatch · Licensing

Life Savers Hang on For Life

September 22nd, 2008 · 3 Comments

Life Saver Vintage Package

A reader writes: “I remember Fancy Fruit Life Savers being my favorites as a boy and I cannot seem to find them anywhere … Discontinued? What’s the story? I’ve seen Tropical Fruits available but rarely … Hmmm” Yes,  you are not imagining things, dear BrandlandUSA Reader. Life Savers are a declining brand, and it has [...]

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Tags: Deathwatch