SARASOTA – A roundup of branding recent items in the news: Big House POS Display of Nabisco: Nabisco, a brand of the oddly named Mondelez International,  is receiving a major Christmas push. For this Christmas season, Mondelez has invested in large point of sale displays that push cocktail time crackers such as Wheat Thins and [...]

[Read more →]

CHICAGO – There are some companies that not only own brands that are classics, but are also classic companies in themselves. Companies like Chelsea Milling (maker of Jiffy mixes), C.F. Sauer (maker of Duke’s mayo and Sauer spices) and Gold Pure (horseradish) sell basic, straightforward things, execute them without deception or marketing trickery, and offer them [...]

[Read more →]

RICHMOND – We hear that the much beloved Richfood store brand is disappearing. Richfood was, for most of the 20th century, the dominant grocery name in Virginia; its dairy complex along I-95 in Richmond promoted ubiquitous Richfood milk to anyone driving up and down the East Coast. A friend in Richmond tells me that the [...]

[Read more →]

One of the classic American brands of drinking straws was Carnival Flexible Straws. Founded in 1952, Carnival was one of many household brands that have disappeared in recent years. For a time they were made by Clear Shield National, part of Envirodyne. They were also apparently associated with Diamond Brands. Roadfood.com says that they were [...]

[Read more →]

In just about every restaurant kitchen, the decaffeinated coffee pot has an orange band. Ask a person under 30 why that band is colored orange, and they won’t know. They will know that it means decaf, but they won’t know why. The reason, of course, it is orange is because orange is the packaging color [...]

[Read more →]

In recent years, there have been a number of retro product re-issues by the original company. But a brand doesn’t have to be from the original company to grab the latent brand equity from a classic product that has been discontinued. One way to grab the brand equity from another brand (and company) is to [...]

[Read more →]

A few years ago, on a Delta flight, I recall an attendant handing out Lance peanut crackers, along with Cokes. How delightfully Southern and declassé, but in a good, circumspect way. I was curious how such a staple of the Southern diet, namely a Coke and Nabs, could be served on an airline that made [...]

[Read more →]

At first sight, it seems that our choices for American-made brands are decreasing. Just two big beer brewers, three big cereal companies, and four large laundry detergent makers. Small laundry detergent brands seem to be the most challenged. How can small and local brands survive and even flourish against a force that chased Colgate Palmolive [...]

[Read more →]

The nation once had many regional pet food brands. In my native Northern Neck, we had Huff n Puff, which was a cat food made in Reedville from the waste from that town’s menhaden haulers. Another familiar brand is Twin Pet, which still survives as a discount brand at Wal-Mart. Made by Simmons Pet Food [...]

[Read more →]

NEW YORK – BrandlandUSA reader Michael Gonzalez wants help from BrandlandUSA readers on an old New York brand name, Gebott’s. He has a stock certificate from the company, and would like to get it back to a descendant of the owner, a certain Roger Steffan. The certificate is dated Sept. 1, 1921. We did some [...]

[Read more →]