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Entries Tagged as 'Media'

Earl Hamner, Lou Dorfsman, Lorimar and the CBS Brand

March 25th, 2016 · 1 Comment

Many believe that a brand is all about contriving some image for a commodity, and once you do that, to a particular degree of coolness or hipness or edginess, you have a brand. That is wrong. Instead, what is important is good taste, authenticity and eternal values. Seeing today’s news of the death of Earl […]

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Tags: Media

CBS Radio Debuts Online Sports Roundup

September 19th, 2015 · 1 Comment

NEW YORK– CBS is the nation’s most credible name in radio. This week, it debuted a new online experiment that marries the best of online and terrestrial radio. It’s CBS Sports Radio Roundup, a 12-hour weekday online stream that aggregates the best interviews from across the CBS radio spectrum, taking you “around the dial of […]

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Tags: Media

Weekly Reader: Now Scholastic News ‘Including’ Weekly Reader

March 7th, 2013 · No Comments

weekly_reader

For most Americans, one of the first places they learned to read news was Weekly Reader. Launched in the 1920’s, the Weekly Reader name is synonymous with America, education and a sort of wholesome, fair account of the day’s news. Weekly Reader fits a sort of Americana of nice, peaceful schools with desks lined up […]

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Tags: Media

Branding and a Swing Out Sister Auld Lang Syne Cover Tune

December 31st, 2012 · No Comments

For brands in 2013, change it up, but don’t change it at all. Keep your brand the same, but switch it up a bit to keep it fresh. That is easier said than done, as to one person, “change” is good and to another, you ruin the product by changing anything. So many brands miss […]

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Tags: Media

Deadhead Spin on Spandau Ballet Music History

December 31st, 2012 · No Comments

LONDON – “That’s Spandau Ballet, Man!” Or so said the guy on the Chevy Malibu commercial, part of the long pop legacy of that quintessentially 1980s band Spandau Ballet. This month, the British band launched a “Fan Archive Appeal” to dig into attics and closets for historic audio and visual content related to it. Writing […]

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Tags: Media · News

Eye Don’t Like 60 Minutes on CNBC

April 21st, 2011 · 2 Comments

NEW YORK – Does anyone else think it odd that 60 Minutes, the flagship, iconic banner of CBS News, would be seen on CNBC, even in reruns? Here is the description on the CNBC site: ABOUT THE SHOW: “60 Minutes on CNBC” takes you a step further into hard hitting investigative reports, interviews, profiles, and […]

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Tags: Media

Brand Profile: Religious Imprint Arch Books

April 19th, 2011 · No Comments

There are many well-known religious publishing brands, both denominational and for-profit. Thomas Nelson and Zondervan are some of the best-known among the for-profits. Zondervan’s sister imprint HarperOne, publisher of Rob Bell’s bestseller Love Wins, continues a long tradition of religious publishing at the old Harper & Row. Of the strong denominational publishing brands are Abingdon […]

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Tags: Media

Boosting AM Radio

September 3rd, 2010 · 2 Comments

We ran across a recent post on the future of AM radio that set out some ideas on keeping the format viable. While the idea of AM radio still lives, and is relied upon by millions each day, the audience is increasingly aging. Furthermore, the band has seen more interference in recent decades. It had […]

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Tags: Media

Reviving a Brand: Eight Tips from Hawaii Five-O

August 9th, 2010 · 2 Comments

HONOLULU – Bringing back something as iconic as Hawaii Five-O is a major challenge. There is enormous love for the old, so you don’t want to change it up too much. But you don’t want to mimic the old too closely, which would desecrate the original, and obviate the reason for doing the redux in […]

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Tags: Media

Hollywood’s Lesson in Lena Horne and Betty White

May 13th, 2010 · 3 Comments

HAMPTON, Virginia – What do Betty White and Lena Horne have in common? I will answer the question, but please let me tell you a story first. At the entrance to the Hampton Roads Bridge Tunnel between Hampton and Norfolk was a motel called Strawberry Banks. Though it was a motel, it was on the […]

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Tags: Media