SAN FRANCISCO – Celebrities as brands is not a new phenomenon, but it is one that continues to evolve. Gaining income from a famous person’s legacy reserved for stars whose images were larger than life. But today, many owners of the intellectual property of lesser-known entertainers and artists are finding life beyond the grave. We [...]
Entries Tagged as 'personal branding'
March 20th, 2010 · No Comments
July 24th, 2009 · No Comments
WASHINGTON – The United States Patent and Trademark Office and the National Inventors Hall of Fame and Museum are presenting a special exhibit featuring material from Michael Jackson’s patent and trademark applications. The exhibit is free and runs through Labor Day.Mr. Jackson is the co-inventor of a “system for allowing a shoe wearer to lean [...]
Tags: personal branding