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Entries Tagged as 'Collegiate'

USFL Advertisement Wins The Phoenix Project Contest

June 8th, 2009 · 4 Comments

SAVANNAH– Winning entries for the BrandlandUSA and Savannah College of Art & Design Phoenix Contest are out. In the contest, students from Prof. Sean Trapani’s class at the Savannah College of Art & Design took a list of 30 or so brands from BrandlandUSA.com and decided which ones of the group they would like to […]

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Tags: Collegiate · News

Phoenix Project Entry #2: How to Reposition RadioShack

June 1st, 2009 · 3 Comments

SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, the entry for RadioShack (NYSE: RSH) by the student team of Rodrigo Mitma and Josh Finkelstein. Brand Problem: Big-Box and online electronic stores are superior in sales. Research shows that […]

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Tags: Collegiate · Electronics · Retail

Phoenix Project Entry 1: A New Concept for Discounter F. W. Woolworth

May 31st, 2009 · No Comments

SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project, an yearly contest of Prof. Sean Trapani, a specialist in branding and copywriting. The idea? Take an old brand and reinvent it for today. A full gallery of all the entries is at Phoenix Entries; we will be writing […]

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Tags: Collegiate