LAKE BUENA VISTA – The new media landscape is a “vacuum that represents enormous opportunity.” So says Michael Mendenhall, senior vice president and chief marketing officer of Hewlett-Packard Company (NYSE: HPQ) . Mendenhall, speaking Monday, Feb. 23 at the Interactive Advertising Bureau’s Annual Meeting entitled Ecosystem 2.0: Brands Battle Back, said the definition of who [...]
Tags: Commentary · Media · News · Technology
RICHMOND – Adweek has a great Q&A with Virginia’s Governor Tim Kaine, on the 40th anniversary of the Virginia is for Lovers ad campaign. Great insights into its birth, and where the campaign is going. It’s on their site with ads posted timeline style on their Adfreak blog. Amusing that Kaine is in the governor’s [...]
Tags: Advertising · Tourism
Adweek’s Site Judges Top Commercials As if you won’t be talking about Super Bowl ads enough at work the next day, the magazine Adweek is launching an online Super Bowl micro-site with live chat, so readers can talk to industry experts about stuff like the E-Trade talking baby. It’s at www.adweek.com/SuperBowl and it also has [...]
Tags: Advertising
JERSEY CITY – Twing is grabbing Google’s low hanging fruit. That’s sort of a saucy way to describe the message-board search engine Twing.com. While Google and the rest search up vast amounts of news, web pages and the like, Twing is all about allowing users to search the Internet’s fragmented online communities, user groups, bulletin [...]
Tags: News
