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BrandlandUSA’s Top Product Mascots

April 18th, 2009 · 5 Comments

We made up a list of our Top 20 favorite brand mascots. This list deliberately does not include human mascots for brands, including Mr. Whipple, the Maytag Man, Burger King and the Marlboro Man. They are human characters; we were looking for mascots. Our list is below. It’s in a sort of order. Charlie the […]

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Tags: Advertising

HP’s (Sort of) Hope For Traditional Publishers

February 24th, 2009 · No Comments

LAKE BUENA VISTA – The new media landscape is a “vacuum that represents enormous opportunity.” So says Michael Mendenhall, senior vice president and chief marketing officer of Hewlett-Packard Company (NYSE: HPQ) . Mendenhall, speaking Monday, Feb. 23 at the Interactive Advertising Bureau’s Annual Meeting entitled Ecosystem 2.0: Brands Battle Back, said the definition of who […]

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Tags: Commentary · Media · News · Technology

Adweek: Virginia Gov on Virginia Is For Lovers

February 9th, 2009 · 2 Comments


RICHMOND – Adweek has a great Q&A with Virginia’s Governor Tim Kaine, on the 40th anniversary of the Virginia is for Lovers ad campaign. Great insights into its birth, and where the campaign is going. It’s on their site with ads posted timeline style on their Adfreak blog. Amusing that Kaine is in the governor’s […]

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Tags: Advertising · Tourism

Super Bowl Ads

January 23rd, 2009 · No Comments

Adweek’s Site Judges Top Commercials As if you won’t be talking about Super Bowl ads enough at work the next day, the magazine Adweek is launching an online Super Bowl micro-site with live chat, so readers can talk to industry experts about stuff like the E-Trade talking baby. It’s at and it also has […]

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Tags: Advertising

Twing Your Brand, Twing Your Competition

September 29th, 2008 · 1 Comment

JERSEY CITY – Twing is grabbing Google’s low hanging fruit. That’s sort of a saucy way to describe the message-board search engine While Google and the rest search up vast amounts of news, web pages and the like, Twing is all about allowing users to search the Internet’s fragmented online communities, user groups, bulletin […]

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Tags: News