BrandlandUSA

How did Greyhound get to be more interesting a brand than Delta?
Certainly, both have been through bankruptcy. And now, to travel a distance, both can be about the same price. But with the new designs and service of Greyhound, the line is on its way to being a far more interesting, and useful, brand experience […]

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MIAMI - There could not have been a more perfect Florida ambassador, and airline, than National Airlines.
When the “Sunshine Airline” merged into Pan American World Airways in 1980, a uniquely Florida institution was lost. Arguably, it was the only airline that promoted a state as its marketing position and achieved national prominence with that approach. […]

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An Ad Age piece by Al Ries on value pricing got me thinking even more about how crummy the airline business has become, and how un-important branding is to particularly our American airlines. The story is called Variable Pricing is the Ultimate Brand-Destroyer.
His point is that because of value pricing, consumers have turned air carriers […]

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In honor of pre-Revolutionary Cuba, we examine Havana-related brand names
HAVANA - We all have nostalgia for pre-Castro Cuba, and this is the year to remember what was, especially as Jan 1 is the 50th anniversary of when Fidel Castro declared victory over Fulgencio Batista’s government.
We can look back on some of the great Cuban […]

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If KLM and Air France can keep their unique identities after a merger, then why can’t Delta and Northwest keep their identities?
This week, Landor Associates, the branding firm, redid the positioning of KLM, Royal Dutch Airlines. This was to help build on KLM’s long heritage. KLM is part of Air France, but keeps a distinct […]

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NEW YORK - Yes, one can still find a bit of glamour flying into or out of New York City, even though the terminals feel like the Port Authority and the runways are backed up at Newark, JFK and LaGuardia. For instance, Delta operates its Delta Shuttle out of Pan Am’s old flying boat Marine […]

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