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Online National Airlines History With Vintage Documentary

December 4th, 2012 · No Comments

National Airlines was one of the best-run airlines in the nation, and when it merged into Pan Am in 1980, one of the great airline brands disappeared. If we are making comparisons, it was the Apple Computer of the airline industry; each piece of the airline was designed to the nth detail, and every function […]

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Tags: Airlines · Tourism

Many Issues Surround Proposed Delta Worldport Demolition

March 29th, 2010 · 6 Comments

NEW YORK – We read in Crain’s New York that the old Pan Am Worldport at JFK might be demolished soon by Delta. The building is one of the great landmarks of aviation, though it has been so abused over the years that few would actually believe it if they toured it. It’s where the […]

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Tags: Airlines · News

Eleven Ways to End the Undifferentiated Airline Brand

November 7th, 2009 · 1 Comment

How did Greyhound get to be more interesting a brand than Delta? Certainly, both have been through bankruptcy. And now, to travel a distance, both can be about the same price. But with the new designs and service of Greyhound, the line is on its way to being a far more interesting, and useful, brand […]

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Tags: Airlines · Transport and Shipping

National Airlines: The Florida Airline

August 24th, 2009 · 21 Comments

MIAMI – There could not have been a more perfect Florida ambassador, and airline, than National Airlines. When the “Sunshine Airline” merged into Pan American World Airways in 1980, a uniquely Florida institution was lost. Arguably, it was the only airline that promoted a state as its marketing position and achieved national prominence with that […]

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Tags: Airlines

Variable Pricing and Airline Branding

June 18th, 2009 · No Comments

An Ad Age piece by Al Ries on value pricing got me thinking even more about how crummy the airline business has become, and how un-important branding is to particularly our American airlines. The story is called Variable Pricing is the Ultimate Brand-Destroyer. His point is that because of value pricing, consumers have turned air […]

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Tags: Airlines · Transport and Shipping

Great Pre-Castro Cuban Brands

January 2nd, 2009 · 11 Comments

In honor of pre-Revolutionary Cuba, we examine Havana-related brand names HAVANA – We all have nostalgia for pre-Castro Cuba, and this is the year to remember what was, especially as Jan 1 is the 50th anniversary of when Fidel Castro declared victory over Fulgencio Batista‘s government. We can look back on some of the great […]

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Tags: Department Stores · Tourism · Transport and Shipping

If KLM Can, Why Can’t Delta

November 9th, 2008 · 1 Comment

If KLM and Air France can keep their unique identities after a merger, then why can’t Delta and Northwest keep their identities? This week, Landor Associates, the branding firm, redid the positioning of KLM, Royal Dutch Airlines. This was to help build on KLM’s long heritage. KLM is part of Air France, but keeps a […]

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Tags: Airlines · Asia · Brandicide · Deathwatch · Tourism

Historic Route To JFK, By U.S. Helicopter, for $45

October 2nd, 2008 · 2 Comments

NEW YORK – Yes, one can still find a bit of glamour flying into or out of New York City, even though the terminals feel like the Port Authority and the runways are backed up at Newark, JFK and LaGuardia. For instance, Delta operates its Delta Shuttle out of Pan Am’s old flying boat Marine […]

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Tags: Airlines

Delta’s Historic WorldPort, Terminal 3

June 1st, 2008 · 11 Comments

What’s one of the most historic airport buildings in the world? There are many, including the former Marine Air Terminal at LaGuardia, now the home of the Delta Shuttle. Delta also has another historic terminal on Long Island with a “way-cool” factor. It is Delta’s Terminal 3, the former Pan American Worldport, at John F. […]

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Tags: Airlines