BrandlandUSA

We have been thinking not only of what happened to Saab, but then what to do about Saab. We haven’t gotten far, we admit.
And then we found this great response in the alternative weekly The Hook in Charlottesville, Virginia. It was a response to Courtney Stuart’s article on the future of the Saab, Hummer and […]

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Michigan Needs a GM Auto Tour
A week or so ago, we happened upon a Business Week story about General Motors auctioning off some of its car collection. Some of these items were either flubs or concept cars, and not actually produced. All are fascinating, including a Harley Earl Buick. When we first read it, it […]

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LOS ANGELES - We’ll miss the man of the Corinthian leather! Great obit on him on Bloomberg.com. The ads said that the Chrysler Cordoba commercial had “tastefulness of its appearance” and the “thickly cushioned luxury of seats available even in soft Corinthian leather.”
According to Bloomberg, the phrase “Corinthian leather” had been made up by copy […]

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Tips for dealers in tough times
Detroit might get a bailout. But that won’t be any help for American car dealers, who are on their own. What’s a dealer to do in order to not go the way of the Rambler? First, dealers need to get through this crisis. But after that, they need to rethink […]

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Buick unveiled its Invicta concept car earlier this year. And now, GM is advertising the car in major magazines, along with its model lineup of Buick Lacrosse, Enclave and Lucerne.
We wonder. Is it good? Is it Buick? Most importantly, we are wondering why are they advertising a car they can’t sell? Will GM be around […]

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The news that General Motors is in talks with firms in China, Russia and India who might buy the Hummer brand is good news. There is no reason why the Hummer brand has to disappear, though it is obviously a niche brand.
What it points out quite obviously is the need for upstart Asian and Eastern […]

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