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Let My Brands Be Free and Leave the Scrap Orphan Brands for the Stranger

April 21st, 2012 · No Comments


One of the biggest stumbling blocks for orphan brand names is the companies that drop them, and then seek to keep them away from new owners by way of lawsuits and intimidation. American business history is rife with hundreds of thousands of brand names that have been dropped, discontinued or made bankrupt by company managers.  […]

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Tags: News

Branding Medicine After the Healthcare Bill

April 1st, 2010 · 3 Comments

INGLEWOOD, Calif. – As the new 2010 Health Care Bill has been introduced and passed, medical professionals in addition to the general public have all said in unison – “ok, now what?” Many unanswered questions remain. People are still trying to understand the most important thing of all – how the healthcare bill affects them […]

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Tags: Commentary

The Great Brand Name Risk

July 31st, 2009 · No Comments

On day one, the meaning of a new brand name can be found in the dictionary (assuming it’s a real word). For a fleeting moment, “Amazon” was a river, “Apple” was a fruit, and “Kindle” conjured fuel for fire. But if early, literal meanings remain over time, the managers of the brands fail. That’s right, […]

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Tags: Commentary · Transport and Shipping

Graj named to Magazine List

May 31st, 2009 · No Comments

NEW YORK – The branding firm Graj + Gustavsen said that Founding Partner Simon Graj has been named to Intellectual Asset Management magazine’s inaugural list of the World’s 250 Leading Intellectual Property Strategists. The IAM 250 – A Guide to the World’s Leading IP Strategists debuted in the publication’s April 2009 edition, set to launch […]

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Tags: Advertising

Lesson for Newspapers from the Surviving Bits of the N.Y. Herald-Tribune

February 13th, 2009 · 1 Comment

With many newspaper flags are falling these days, there is a great opportunity for folks to pick up the pieces of the brands. We happened upon a great discussion on about saving newspapers; one central point of the discussion is that a newspaper brand, however struggling it is, gives credibility to online sites. These […]

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Tags: Media · Regional Brands

Twing Your Brand, Twing Your Competition

September 29th, 2008 · 1 Comment

JERSEY CITY – Twing is grabbing Google’s low hanging fruit. That’s sort of a saucy way to describe the message-board search engine While Google and the rest search up vast amounts of news, web pages and the like, Twing is all about allowing users to search the Internet’s fragmented online communities, user groups, bulletin […]

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Tags: News

BrandlandUSA’s 100 Dead Brands To Bring Back

July 20th, 2007 · 76 Comments

Below is a list of the best American brands that are no more. We have listed a few, but we know there are hundreds more regional and niche brands that are no more but still have a name or following. Do you have a suggestion? If so, add one at the end. To send them […]

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Tags: Zombie