On day one, the meaning of a new brand name can be found in the dictionary (assuming it’s a real word). For a fleeting moment, “Amazon” was a river, “Apple” was a fruit, and “Kindle” conjured fuel for fire. But if early, literal meanings remain over time, the managers of the brands fail.
That’s right, they […]
The Great Brand Name Risk
July 31st, 2009 · No Comments
Tags: Advice · Transport and Shipping
Graj named to Magazine List
May 31st, 2009 · No Comments
NEW YORK - The branding firm Graj + Gustavsen said that Founding Partner Simon Graj has been named to Intellectual Asset Management magazine’s inaugural list of the World’s 250 Leading Intellectual Property Strategists. The IAM 250 - A Guide to the World’s Leading IP Strategists debuted in the publication’s April 2009 edition, set to launch […]
Tags: Advertising
Lesson for Newspapers from the Surviving Bits of the N.Y. Herald-Tribune
February 13th, 2009 · 1 Comment
With many newspaper flags are falling these days, there is a great opportunity for folks to pick up the pieces of the brands. We happened upon a great discussion on Metaprinter.com about saving newspapers; one central point of the discussion is that a newspaper brand, however struggling it is, gives credibility to online sites.
These brand […]
Tags: Media Brands · Regional Brands
Twing Your Brand, Twing Your Competition
September 29th, 2008 · 1 Comment
JERSEY CITY - Twing is grabbing Google’s low hanging fruit.
That’s sort of a saucy way to describe the message-board search engine Twing.com. While Google and the rest search up vast amounts of news, web pages and the like, Twing is all about allowing users to search the Internet’s fragmented online communities, user groups, bulletin boards […]
Tags: News
BrandlandUSA’s 100 Dead Brands To Bring Back
July 20th, 2007 · 50 Comments
Below is a list of the best American brands that are no more. We have listed a few, but we know there are hundreds more regional and niche brands that are no more but still have a name or following.
Do you have a suggestion? If so, add one at the end.
To send them to your […]
Tags: Zombie Brands






