BrandlandUSA

DETROIT - No brand is safe now and General Motors (NYSE: GM)  is indeed in a mess. All the brands are damaged. It should not be this way. All of them lost sight of what their mission was in GM. You cannot have multiple platforms which cost you money and then give every car to […]

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We read a great post on General Motors, and their brand and intellectual property portfolio. The Truth about Cars website interviewed Paul Earle of Chicago-based River West Brands, a company that revives defunct brand names to get his take. Earle’s answer is not killing off brands, but trying to manage each bit of intellectual property […]

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DETROIT - Recent press reports indicate that Saturn might completely disappear as part of a new General Motors, and Pontiac might be a sub-brand sold at other dealers. Who knows what will happen to Saab, but whatever will happen, Saab, Hummer and Saturn are all for sale, perhaps free if you just pick up the […]

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You read it here first. Not that we had that much to do with it. On our November 1, 2008 story What’s Wrong With Buick, we suggested that it was time that General Motors get rid of Tiger Woods as spokesman. General Motors and Woods came to a decision to end the partnership just a […]

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Some GM cars aren’t selling. Why that’s a news flash!
The Wall Street Journal reported today that General Motors has a large number of slow selling cars, including the Pontiac G5, Pontiac G8, Saab 9-7, Saab 9-5 and Saturn Astra. Apparently, they are pretty good cars, and get decent mileage. But GM can’t sell them.
But the […]

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