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Dodge Dart Returns Chrysler to the Small Car Market

December 26th, 2011 · No Comments

Dodge Dart 2013 from http://www.dodge.com/en/dart/index.html#

The Dodge Dart will return next year; see www.dodge.com for pictures and information about the January 9, 2012 “reveal”. Based on an Alfa Romeo Giulietta, it is truly a sportscar, and bears no resemblance to the original. Nevertheless, the return is good news. Because through the years, one niche that Chrysler excelled in was the market […]

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Tags: Cars

Grand Wagoneer in 2014?

May 9th, 2011 · No Comments

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AUBURN HILLS – The most recent issue of Automobile magazine reports that Jeep will revive that icon of the Reagan era, the Grand Wagoneer model. BrandlandUSA advocated for the return of the Wagoneer in October of 2009. The Wagoneer, with its trademark fake woodgrain siding, was built from 1963 to 1991. It still has a […]

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Tags: Cars

Chrysler Rebrands Detroit, Companies Promote Geography for Branding

February 10th, 2011 · No Comments

DETROIT – It’s a shame it takes an Italian company and an old rap star to see the value in Detroit. But that’s what is mightily apparent with new Chrysler 200 advertisements, which feature Eminem and the tagline “Imported From Detroit.” The commercial has had 4.8 million view on YouTube in only a short time, […]

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Tags: Cars · Tourism

Willys Kaiser Jeep Lives On, Sort Of

October 16th, 2010 · 2 Comments

Keeping an old brand viable is sometimes no more difficult than packaging. Here, a specialized Willys Jeep Wrangler, which according to a Chrysler LLC release dates from 2004. Basically, it’s a Wrangler, but it comes specially packaged, with a Willys decal, and Army paint colors and tires. The Willys package was about paint, styling and […]

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Tags: Cars

Shutting Auto Dealers Caused Job Loss

July 19th, 2010 · No Comments

WASHINGTON, D.C. – Just off the headlines. The massive shutdown of dealers ordered by the Obama administration was a massive failure. Not that you couldn’t have noticed by just talking to some of the dealers themselves. I recall running into a group of repair guys from Sarasota Chrysler-Plymouth, which is now Sarasota Suzuki Mitsubishi. This […]

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Tags: News

Ram, the Spin-Off Dodge Brand

January 14th, 2010 · 1 Comment

AUBURN HILLS – Change is not the friend of brands. So when we happened to notice that Dodge Trucks were becoming rebranded as Ram, we were, to say the least, annoyed. Then, we heard Ram Brand President and CEO Fred Diaz on a post from the Detroit Auto Show. Oh no! Chrysler made some major […]

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Tags: Cars

Jeep Grand Wagoneer, the Classic, Lives On

October 17th, 2009 · 5 Comments

The new Land’s End catalog features one of the great American cars, a car brand with great enduring appeal. The Grand Wagoneer. It still holds as an icon, or so the happy scene to the right shows. The car helps sell clothes, and connotes a lifestyle. The branding question is this: If Jeep is a […]

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Tags: Cars

Country Classic Cars; Wish We Were There

August 8th, 2009 · 2 Comments

STAUNTON, Illinois – We ran across the website of Country Classic Cars. Man, do they have some good stuff. A great old Willys Overland Jeep, 1949, only $8950. Above, a Ford Ranch Wagon, 1966, only $3,950. But I am really Jones-ing for this Chrysler Newport. GM or Chrysler ought to buy out a dealer like […]

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Tags: Cars

Diversify. Diversify. Frigidiare

March 11th, 2009 · 3 Comments

A quick thought. We miss diversified car companies. We miss diversified retailers. We miss when our car companies did amusing things. We liked Ford when it made Fordson Tractors, Tri-Motors and Philco Televisions. We liked General Motors when it made Electro-Motive engines and Frigidaire appliances. We liked Chrysler when it made Chrysler sailboats (long live […]

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Tags: News

Fiat Brings Back Abarth

January 28th, 2009 · No Comments

Racing Brand Revival Targets Niche Buyer TURIN – Fiat has brought back the Abarth brand, and cars are being delivered to the U.K. this month. Abarth, a sub-brand of Fiat (BIT: F), is one of many car brands that have returned to life in Europe in recent years, including Mini, Maybach, Bugatti and Spyker. The […]

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Tags: Cars