BrandlandUSA

America’s authority on legacy brands. News and comment on classic brands and advertising.

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Can a Brand Live Online Only? Of Course.

June 8th, 2010 · No Comments

We heard from the Woodbine blog a question about brands that might be able to be revived, but be online only. The Woodbine Blog, part of the snazzy little Woodbine Agency in Winston-Salem, asks the question: Q: In the absence of any offline marketing support — no print, no TV, no event sponsorship, no direct [...]

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Tags: Brandicide

Circuit City Brand Lives with Systemax

April 14th, 2009 · No Comments

PORT WASHINGTON – Systemax Inc. (NYSE: SYX) said that it will purchase selected assets of Circuit City’s e-commerce business for $6.5 million in cash plus a share of future revenue generated utilizing those assets over a 30 month period. This is smart. Please read our old on the issue from January, 2009, entitled Valuation of [...]

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Tags: News

Valuation of Circuit City’s Web Operation

January 10th, 2009 · 2 Comments

In Top 100 U.S. Websites RICHMOND – So Circuit City is in trouble, and the press is reporting that the company has days to either be purchased, or liquidated. We can’t predict what will happen. All we know is that we went into the Sarasota store today, and there were customers. That might show where [...]

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Tags: News

The Soul of Radio Shack Was Flavoradio

September 12th, 2008 · 5 Comments

Radio Shack, Reuters reports, has had an excellent quarter, in a time when other retailers have not. Wow. But let’s digress into nostalgia. It’s much more fun. As a child and as a devotee of brands, I shared a love (and frustration) with the Radio Shack (NYSE: RSH) of the 1960s, 70s and 80s. (Great [...]

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Tags: Retail

Ten Ways to Fix Circuit City

September 7th, 2008 · 6 Comments

I was talking to a lower-level Circuit City exec in Richmond, Virginia, around 2001-02. He had just left the company. He shall remain nameless, mostly because I can’t remember his name! Wait, back on subject. So I am chatting with this fellow, and ask about the Alan McCullough era at the retailer (both are gone [...]

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Tags: Retail