BrandlandUSA: Since 2006, America's news authority on legacy brands and classic brands.

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Classic Vera Brand Gets Boost, Reboot from Target

June 9th, 2013 · No Comments

ATLANTA – Before there was Vera Bradley, before Vera Wang, there was Vera, which has reappeared as a short-term promotion for Target. Not only is the reappearance a good thing for a great classic brand, but it is proof that any number of similarly named products can exist in the same market space and same […]

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Tags: News

Vera Brand Rebirth Moves into Housewares

May 1st, 2012 · No Comments

The Vera brand is continuing its revival, with a new licensing deal.

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Tags: Fashion

Stussy Makes Classic Status

February 19th, 2009 · 2 Comments

LAGUNA BEACH – For many of us fogies who grew up in the 1970s and 1980s, surf and skateboard brands that come to mind might be all about Quicksilver, Ocean Pacific, Sims and Birdwell’s. If you are a boomer, the brand might be Hang Ten. Yet it doesn’t take long for a brand to become […]

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Tags: Fashion

Garanimals Are Back. At Wal-Mart.

February 19th, 2008 · No Comments

Easy to Pair. Fun to Wear. That’s the simple premise of Garanimals. And they are back this February 2008 at Wal-Mart. It’s the perfect brand to bring back. The public knows the brand story. Its simple; match the animals, and the clothes match. The line was founded in 1972, though Garan, the company, dates from […]

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Tags: Department Stores · Fashion · Retail · Zombie

Revived Preppy Brands: Best’s, Abercrombie

December 17th, 2007 · 3 Comments

Perhaps the most famous revived brand in the U.S. is Abercrombie & Fitch (ANF). The company was once an old-line sporting goods company selling guns and tents to presidents and such. Today, American mall-goers are so mesmerized by the half-naked teens of today’s Abercrombie that we forget that it was a carriage trade store. In […]

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Tags: Retail

Bring Back Carroll Reed, Bunny Says

December 2nd, 2007 · 38 Comments

Whatever happened to Carroll Reed? It’s a question many East Coast folks have been asking since the ski-focused clothing chain shut down. At one time, there were 54 stores. The Carroll Reed Ski Shops Inc. was started, not by some matronly woman, but by Carroll Purinton Reed, a clever entrepreneur who not only built the […]

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Tags: Commentary · Fashion · Retail · Tourism

Bunny Knows Her Brands

November 27th, 2007 · 1 Comment

If you are interested in the mind and shopping habits of the American WASP, please read Bunny Tomerlin’s Blog. It has all of her favorite things. Lotsa Brickman’s. Brands mentioned by this Men’s Vogue blogger include Carroll Reed, Gloverall, Neese’s Sausage, Bazzini’s Pistachio Nuts, Kinloch Anderson, Brickman’s of Martha’s Vineyard, Petit Bateau, Schiaperelli,

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Tags: Fashion