BrandlandUSA

America’s authority on legacy brands. News and comment on classic brands and advertising.

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Updates on Rochas, Grumman, GM Dealers and the Pan Am Worldport

March 6th, 2010 · No Comments

Thoughts on some current news items:

Proctor & Gamble just released its revived collection of Rochas, under the leadership of Marco Zanini. Proctor & Gamble shut down Rochas in 2006, and brought it back. The Wall Street Journal noted last week that its “nutty wide heels” and such targeted the exuberant woman who wanted to be […]

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Tags: News

GM’s “OK” Used Car Brand Would Do for Defunct Dealers

December 21st, 2009 · No Comments

So what does a GM dealer that used to have a Saturn or Saab franchise do now that these brands are gone? Some are going solo, as used car and repair dealerships. Many Chrysler dealers are affiliating with NAPA, or going it alone as used car dealers, too.
My solution would be to offer any dealers […]

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Tags: Automotive Brands

GM’s Dead Brands: One in Six Sales

September 6th, 2009 · 1 Comment

We came across the below statistics from the website www.gm-volt.com. It turns out that the dead brands of General Motors accounted for one in six sales at the ailing U.S. automaker. Writes their editorial:
Looking ahead, GM has a couple big issues. For starters, Pontiac sold 30,000 odd cars last month, which leaves them with only […]

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Tags: News

Get Me a 2010 Pontiac Trans Am

May 14th, 2009 · 1 Comment

General Motors thinks it has killed off the Pontiac. And what a brilliant move that is. Let’s see, you need to sell MORE cars cause your company is broke, and you cut out yet one more product line? And then cut out even more dealers?
Thankfully, though, the brand will hang on with collector clubs. We […]

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Tags: News

Missing Those Station Wagons? I Miss Dad’s Opel Kadett

April 27th, 2009 · 1 Comment

We know that CAFE fuel standards are the culprit in killing off bigger cars in the U.S., but its manufacturers who are responsible for killing off the word STATION WAGON in their marketing. And so, brands like Volvo and Volkswagen now own the upper middle class consumer.
We found a sort of antidote. Its the web […]

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Tags: News

Killing off Chief Pontiac Won’t Make GM Tribe Happy

April 24th, 2009 · 4 Comments

DETROIT - Not that I really like Pontiacs these days. They’ve not been interesting for a long time. But now, there are serious discussions that GM will announce that Pontiac will be shut down as a brand.
Frankly, it doesn’t make sense. If Pontiac sales stink, then so do Buick. And for that matter all of […]

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Tags: News

A Blueprint for General Motors

April 23rd, 2009 · No Comments

DETROIT - No brand is safe now and General Motors (NYSE: GM)  is indeed in a mess. All the brands are damaged. It should not be this way. All of them lost sight of what their mission was in GM. You cannot have multiple platforms which cost you money and then give every car to […]

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Tags: Automotive Brands

Dealer Group Rings Up GM’s Saturn

April 16th, 2009 · No Comments

DALLAS - Will Saturn become a retailer? Very interesting way for the brand to survive.
An investor group that includes private equity firm Black Oak Partners, LLC, working together with a number of Saturn retailers, announced today that it has approached General Motors about buying and operating the principal assets of Saturn Distribution Corporation as […]

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Tags: Automotive Brands

Artificial Owl Sees Detroit’s Future

March 14th, 2009 · No Comments

We found the rather spectacular website Artificial Owl with some hauntingly beautiful photos of Detroit’s empty Union Station. The site is all about photos of abandoned places.
I cannot help but think of the parallels between Detroit’s waste of this great building, and the waste that is the American automobile industry. It is telling that this […]

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Tags: Tourism

Cadillac Cool Inside; BMW Totally Cool Everywhere

March 12th, 2009 · No Comments

IRVINE, Calif. - BMW is the coolest car brand in America. Or so says Kelley Blue Book, which has just released current winners of their 2009 Brand Image Awards.
And Cadillac? Boy do Americans like the interiors.
The Brand Image Awards are presented to the top brands in 10 categories, and are based on consumer automotive […]

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Tags: Automotive Brands · News

 

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