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Lemon Coolers or How to Snag Brand Equity Legally

August 15th, 2011 · 1 Comment

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In recent years, there have been a number of retro product re-issues by the original company. But a brand doesn’t have to be from the original company to grab the latent brand equity from a classic product that has been discontinued. One way to grab the brand equity from another brand (and company) is to […]

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Tags: Grocery

Mother’s Cookies Now In Kansas City

May 22nd, 2010 · No Comments

BATTLE CREEK – Mother’s cookies are available in stores throughout the greater Kansas City area, a key market for one of the brand’s first expansions outside of the Western United States in 96 years. “Bringing the Mother’s cookies brand to Kansas City is one of our first brand expansions outside of the western region of […]

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Tags: News

What Happened to Milton the Toaster?

December 17th, 2009 · No Comments

Frankly, there was alot of good inside Kellogg’s Pop-Tart Pastries, but I swear I can’t imagine what happened to Milton the Toaster. I mean, all the other Kellogg’s mascots seem to be around, but where’s Milton? By the way, do read our history of toaster pastries.

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Tags: Grocery

Brands of Toaster Pastries

October 3rd, 2009 · 15 Comments

While we are big fans of Pop Tarts, we are intrigued that there are other brands around. Wikipedia says that Post, part of General Foods, was the innovator in the early 1960s of the toaster pastry. At Dollar Tree today, we found Toast’em Pop Ups, which claim to date back to 1964 and are the […]

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Tags: News

Pop Tarts Go Pop Art

August 4th, 2009 · 2 Comments

BATTLE CREEK, MICHIGAN – Kellogg’s is doing a bit of Andy Warhol (or Peter Max) with a new Pop Tart promotion. Kellogg’s hired artist Burton Morris to design five, special-edition Pop-Tarts boxes that are on shelves now. It’s part of a full Pop Art program, which includes tips from Morris on how families can be […]

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Tags: Grocery · News

Kellogg’s Brings Mother’s Cookies Back To Life

May 5th, 2009 · 169 Comments

BATTLE CREEK  – Just as Kellogg’s brought back Hydrox, it has now brought back the Mother’s Cookies brand. With the same taste , Mother’s cookies made their highly anticipated return to store shelves in the Western region of the United States starting on May 4 – just in time for the 95th anniversary of Mother’s […]

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Tags: Grocery · Regional Brands

Hydrox cookies come back

May 28th, 2008 · 2 Comments

Thanks to reader David Milch of the New York licensing and marketing firm Perpetual Licensing for alerting us that the Hydrox cookie is back. Hydrox, and its sister cookie Lemon Coolers, are Number 87 on the BrandlandUSA list of 100 Dead Brands to Bring Back. However, in the previous post, BrandlandUSA feels that the Sunshine […]

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Tags: News