BrandlandUSA

Frankly, there was alot of good inside Kellogg’s Pop-Tart Pastries, but I swear I can’t imagine what happened to Milton the Toaster. I mean, all the other Kellogg’s mascots seem to be around, but where’s Milton?
By the way, do read our history of toaster pastries.

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While we are big fans of Pop Tarts, we are intrigued that there are other brands around.
Wikipedia says that Post, part of General Foods, was the innovator in the early 1960s of the toaster pastry.

At Dollar Tree today, we found Toast’em Pop Ups, which claim to date back to 1964 and are the descendants of […]

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BATTLE CREEK, MICHIGAN - Kellogg’s is doing a bit of Andy Warhol (or Peter Max) with a new Pop Tart promotion.
Kellogg’s hired artist Burton Morris to design five, special-edition Pop-Tarts boxes that are on shelves now. It’s part of a full Pop Art program, which includes tips from Morris on how families can be creative […]

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BATTLE CREEK  - Just as Kellogg’s brought back Hydrox, it has now brought back the Mother’s Cookies brand.
With the same taste , Mother’s cookies made their highly anticipated return to store shelves in the Western region of the United States starting on May 4 - just in time for the 95th anniversary of Mother’s Day […]

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Thanks to reader David Milch of the New York licensing and marketing firm Perpetual Licensing for alerting us that the Hydrox cookie is back.
Hydrox, and its sister cookie Lemon Coolers, are Number 87 on the BrandlandUSA list of 100 Dead Brands to Bring Back. However, in the previous post, BrandlandUSA feels that the Sunshine brand […]

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