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Reader’s Digest, Get Back To Basics (and Apologize to the Wallaces)

August 18th, 2009 · No Comments

PLEASANTVILLE, NY. – That private capital has been unsuccessful in a leveraged buyout of Reader’s Digest Association Inc. should be no surprise. Private capital like Ripplewood Holdings has failed in all manner of media plays. The reality is that during a downturn, a company can’t be expected to be paying borrowed capital. Simple as that. […]

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Tags: Media

The Stupid Idea of the Magazine Publishers of America

June 29th, 2009 · 1 Comment

Magazine Publishers Need to Encourage Keep-able Magazines As a magazine lover, I want to keep magazines. I hate to throw them away, even when reality hits and I realize that I can’t save them any longer. I cringe when I see libraries de-accession precious bound volumes of magazines, though I know that collectors love them, […]

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Tags: Media

Lesson for Newspapers from the Surviving Bits of the N.Y. Herald-Tribune

February 13th, 2009 · 1 Comment

With many newspaper flags are falling these days, there is a great opportunity for folks to pick up the pieces of the brands. We happened upon a great discussion on Metaprinter.com about saving newspapers; one central point of the discussion is that a newspaper brand, however struggling it is, gives credibility to online sites. These […]

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Tags: Media · Regional Brands

Keep a Sunday Post-Intelligencer

January 11th, 2009 · 6 Comments

Daily Goes Weekly, Like London Weekend Television SEATTLE – So, the Seattle Post-Intelligencer is up for sale, and if no one buys it, the paper will turn into an Internet-only newspaper, or so says Hearst. Hearst has owned the paper since 1921, and made a lot of money off of it for years, though they […]

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Tags: Media

Wacky-Good Brand Extensions We’d Like To See

October 24th, 2008 · No Comments

Here at BrandlandUSA, we love the brand extension. Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new chance at relevance. Sometimes, the old uses for brands disappear. Witness McCall’s, which disappeared as a magazine when it was renamed Rosie. But McCall’s dress patterns are still around. […]

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Tags: Commentary · Licensing · Media

Ring Up America’s Top 10 Regional Telephone Brands

September 17th, 2008 · No Comments

Verizon missed the call when they renamed themselves. While the company is well run, and we like the new Fios, the brand is a bore. Furthermore, we liked all the regional Bell names. There is no reason why Verizon can’t be a corporate name, even a new business name, but just because a merged company […]

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Tags: Media