BrandlandUSA

Something is happening with Ana, the former Tropicana orange juice mascot. Today, a flurry of searches around the nation have been hitting BrandlandUSA. Dozens and dozens. Could she be coming out of retirement?

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Do we like Pepsi throwback? Or not. Or is it somewhere in the middle, slightly interesting but that’s about it. To celebrate new Pepsi Throwback, Jeff Gordon is driving a throwback paint scheme at Talladega Superspeedway on April 26th. It’s a refreshingly retro tribute to one of the coolest paint schemes in racing history, Darrell [...]

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Please make graphic designers stop! First Pepsico does a number on Tropicana, and then this G for Gatorade. Annoying. Can we not just make the product and sell it? We keep seeing it on the shelves and tried to ignore it. Certainly, the new design is tasteful. And we have to allow a company to [...]

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Who Owns a Brand, The Company or the People? BOSTON – If you have been in the juice aisle lately, you’ve most likely noticed a quick change operation going on at the Tropicana shelves. It’s not just a lesson in the new world of brand management, but it’s also a case study on the power [...]

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Pepsico will bring back Tropicana’s old package after an outcry. The news was reported on the British website Brand Republic. The packaging was created by Arnell; it got early bad reviews on the trendy design website Under Consideration. Here at BrandlandUSA, not only did we not like the new design, but we miss the presence [...]

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Brandweek is reporting that Frito-Lay, the snack division of PepsiCo, has purchased its first 30-second spot for Cheetos during NBC’s telecast of the game, and the brand’s animated mascot is the star. Chester the Cheetah is finally getting his big break in the Super Bowl. Frito-Lay is hoping the commercial, which breaks during the first [...]

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