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On the Shelves: From Ivory to Cigarette Machines to Krispy Kreme Candles

March 13th, 2017 · No Comments

In the last few weeks I have been making some brand-related observations while out in the mad world of brands. Here are some of the good and bad, and in between. It’s a new feature here called On the Shelves, a sort of Hodgepodge Lodge of brand notes. Quarters for Cigs. Lots of Quarters! Today, I […]

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Tags: Soap · Tobacco

Tide Goes Retro at Target

May 18th, 2011 · 3 Comments

CINCINNATI – This May, Procter & Gamble is offering limited edition, retro-packaged versions of Tide, Bounce and Downy, only available at Target. It’s an amusing promotion that helps to educate younger consumers about Tide’s legacy, while giving older consumers a bit of nostalgia. “Technology has changed how we wash and dry our clothes and there […]

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Tags: News · Soap

Changing Tide: Wave of New Detergent Brands

May 2nd, 2011 · No Comments

At first sight, it seems that our choices for American-made brands are decreasing. Just two big beer brewers, three big cereal companies, and four large laundry detergent makers. Small laundry detergent brands seem to be the most challenged. How can small and local brands survive and even flourish against a force that chased Colgate Palmolive […]

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Tags: Grocery

Briefs: Salonpas Brings Pain Patch to U.S., Target Sunscreen, Noxzema

May 25th, 2010 · 1 Comment

TORRANCE, Calif. – The 19th century Japanese pharma company Hisamitsu Pharmaceutical, a manufacturer of external pain relieving drugs, announced the release of two products for the American market, Salonpas Pain Relief Patch and Salonpas Arthritis Pain. Hisamitsu, founded in 1847, introduced the original SALONPAS patch in 1934 and their products are sold in approximately 50 […]

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Tags: Health · News · Pharmaceutical

The NYSE Brand, Fat Fingers and Jane Jacobs’ Dark Age

May 7th, 2010 · No Comments

NEW YORK – In 2004, urban theorist Jane Jacobs not only predicted the burst in the real estate bubble, but talked about how it could unwind. In her book Dark Age Ahead, the late Jacobs (best known for her treatise The Death and Life of Great American Cities) took a quite hopeful view of how […]

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Tags: News

As The World Turns To New Media

December 9th, 2009 · No Comments

NEW YORK – With the announcement that CBS will cancel As The World Turns, we wonder why this television classic is not finding a new life in the new media with its producer, Publicis’ TeleNext? Perhaps it might, as officials are searching for new venues, and appear not to be giving up on this well-loved […]

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Tags: Media

New Folgers “Peter” Commercial In Heavy Rotation

November 30th, 2009 · 1 Comment

ORRVILLE, Ohio – Peter is officially home again. In his last Christmas trip home during the Roaring Reagan year of 1986, Peter was dropped off in an old VW bug in a Norwegian sweater. When he got home to his nice mansion in the early morning, he went into the kitchen and made Folgers coffee […]

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Tags: Grocery · News

P&G: Fix What’s Under the Hood

August 30th, 2009 · 4 Comments

20 years ago, Gillette introduced a campaign that completely re-energized its brand and company. It was “The Best A Man Can Get” and its zippy song, sung by the nation’s top jingle-writer and singer Jake Holmes, talked about “looking sharp” and showed a succession of non-celebrity, clean-shaven normal men going to work, running in races, […]

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Tags: Grocery · Health · Media

My Colgate Shave Cream, GONE!

February 5th, 2009 · 47 Comments

I recently became aware that a longtime heritage brand, Colgate Shave Cream, manufactured by a heritage company has been discontinued. This leaves them with only the Mennen aftershave lines Afta and Skin Bracer. Colgate-Palmolive continues to produce tubes of Palmolive shave cream in several foreign markets.The traditional aerosol shave creams (not the newer gels) have really […]

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Tags: Brand History · Deathwatch · Grocery · Health · Health and Beauty

Folgers “Peter” Tells of Classic Xmas Commercial

December 18th, 2008 · 7 Comments

One of the best known repeat Christmas commercials is the Folgers “Peter” commercial where college student “Peter” comes home for Christmas in a snowstorm, and makes Folgers coffee with his little sister. While it hasn’t been running recently, it has been shown so much at holiday time that people think it runs a lot. Folgers […]

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Tags: Advertising · Grocery