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BrandlandUSA: Since 2006, America's news authority on legacy brands and classic brands.

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The Bandit Trans Am, a G.M. Chevrolet

May 28th, 2016 · 3 Comments

Pontiac Hood Ornament

TALLAHASSEE – A reproduction Trans Am, signed by Burt Reynolds, has been a hit on social media and in car shows this spring. The $115,000 car, a specialty item modified from a new Chevrolet Camaro, is a modern interpretation of the car that  gained fame in the hilarious Jackie Gleason, Sally Field and Burt Reynolds 1977 […]

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Tags: News

Yikes. The Government Really Killed Pontiac

October 28th, 2013 · 1 Comment

DETROIT – When General Motors was bailed out, the Pontiac brand died. General Motors customers, dealers and employees were stunned. The decision cost money, and Pontiac was well on its way to a revival. Sales just disappeared, and they were not replaced by other brands that were preserved, such as Buick. The reality was that […]

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Tags: Cars

Willys Kaiser Jeep Lives On, Sort Of

October 16th, 2010 · 2 Comments

Keeping an old brand viable is sometimes no more difficult than packaging. Here, a specialized Willys Jeep Wrangler, which according to a Chrysler LLC release dates from 2004. Basically, it’s a Wrangler, but it comes specially packaged, with a Willys decal, and Army paint colors and tires. The Willys package was about paint, styling and […]

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Tags: Cars

Pontiac: No More Room For Middle Brands

August 27th, 2010 · No Comments

A BrandlandUSA reader laments the missed opportunity in Pontiac: It may be that Pontiac is gone and erased from the accounting books of GM, and it may be that the heritage of Pontiac lives in the memoirs of Americana – but the fact of the matter remains that Pontiac outsold Lincoln, Mercury, Dodge, Chrysler, and […]

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Tags: Cars

Long Live the Pontiac Chief

July 12th, 2010 · 17 Comments

LAGUNA BEACH, Calif. – I recently attended the NHRA Winter Nationals and noticed that the most popular body for those outrageous funny cars seemed to be Pontiac. So when I asked another spectator why, he simply said “they have the best aero-dynamics.” My horse sense told me this was likely to be true. Wow! I […]

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Tags: Cars

GM’s Dead Brands: One in Six Sales

September 6th, 2009 · 1 Comment

We came across the below statistics from the website www.gm-volt.com. It turns out that the dead brands of General Motors accounted for one in six sales at the ailing U.S. automaker. Writes their editorial: Looking ahead, GM has a couple big issues. For starters, Pontiac sold 30,000 odd cars last month, which leaves them with […]

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Tags: Cars

Get Me a 2010 Pontiac Trans Am

May 14th, 2009 · 1 Comment

General Motors thinks it has killed off the Pontiac. And what a brilliant move that is. Let’s see, you need to sell MORE cars cause your company is broke, and you cut out yet one more product line? And then cut out even more dealers? Thankfully, though, the brand will hang on with collector clubs. […]

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Tags: News

Killing off Chief Pontiac Won’t Make GM Tribe Happy

April 24th, 2009 · 6 Comments

DETROIT – Not that I really like Pontiacs these days. They’ve not been interesting for a long time. But now, there are serious discussions that GM will announce that Pontiac will be shut down as a brand. Frankly, it doesn’t make sense. If Pontiac sales stink, then so do Buick. And for that matter all […]

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Tags: Cars

A Blueprint for General Motors

April 23rd, 2009 · No Comments

DETROIT – No brand is safe now and General Motors (NYSE: GM)  is indeed in a mess. All the brands are damaged. It should not be this way. All of them lost sight of what their mission was in GM. You cannot have multiple platforms which cost you money and then give every car to […]

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Tags: Cars

What Happened To Saab

March 3rd, 2009 · 4 Comments

We have been thinking not only of what happened to Saab, but then what to do about Saab. We haven’t gotten far, we admit. And then we found this great response in the alternative weekly The Hook in Charlottesville, Virginia. It was a response to Courtney Stuart’s article on the future of the Saab, Hummer […]

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Tags: Cars