BrandlandUSA

America’s authority on legacy brands. News and comment on classic brands and advertising.

BrandlandUSA header image 4

GM’s Dead Brands: One in Six Sales

September 6th, 2009 · 1 Comment

We came across the below statistics from the website www.gm-volt.com. It turns out that the dead brands of General Motors accounted for one in six sales at the ailing U.S. automaker. Writes their editorial:
Looking ahead, GM has a couple big issues. For starters, Pontiac sold 30,000 odd cars last month, which leaves them with only […]

[Read more →]

Tags: News

Get Me a 2010 Pontiac Trans Am

May 14th, 2009 · 1 Comment

General Motors thinks it has killed off the Pontiac. And what a brilliant move that is. Let’s see, you need to sell MORE cars cause your company is broke, and you cut out yet one more product line? And then cut out even more dealers?
Thankfully, though, the brand will hang on with collector clubs. We […]

[Read more →]

Tags: News

Killing off Chief Pontiac Won’t Make GM Tribe Happy

April 24th, 2009 · 4 Comments

DETROIT - Not that I really like Pontiacs these days. They’ve not been interesting for a long time. But now, there are serious discussions that GM will announce that Pontiac will be shut down as a brand.
Frankly, it doesn’t make sense. If Pontiac sales stink, then so do Buick. And for that matter all of […]

[Read more →]

Tags: News

A Blueprint for General Motors

April 23rd, 2009 · No Comments

DETROIT - No brand is safe now and General Motors (NYSE: GM)  is indeed in a mess. All the brands are damaged. It should not be this way. All of them lost sight of what their mission was in GM. You cannot have multiple platforms which cost you money and then give every car to […]

[Read more →]

Tags: Automotive Brands

What Happened To Saab

March 3rd, 2009 · 3 Comments

We have been thinking not only of what happened to Saab, but then what to do about Saab. We haven’t gotten far, we admit.
And then we found this great response in the alternative weekly The Hook in Charlottesville, Virginia. It was a response to Courtney Stuart’s article on the future of the Saab, Hummer and […]

[Read more →]

Tags: Automotive Brands

Managing GM’s Brand Equity

February 25th, 2009 · 1 Comment

We read a great post on General Motors, and their brand and intellectual property portfolio. The Truth about Cars website interviewed Paul Earle of Chicago-based River West Brands, a company that revives defunct brand names to get his take. Earle’s answer is not killing off brands, but trying to manage each bit of intellectual property […]

[Read more →]

Tags: Automotive Brands · Deathwatch

Saturn Bye-Bye, Pontiac Sub Brand

February 19th, 2009 · 1 Comment

DETROIT - Recent press reports indicate that Saturn might completely disappear as part of a new General Motors, and Pontiac might be a sub-brand sold at other dealers. Who knows what will happen to Saab, but whatever will happen, Saab, Hummer and Saturn are all for sale, perhaps free if you just pick up the […]

[Read more →]

Tags: Automotive Brands

Buick and Tiger Divorce Exposes Legacy Cost Issue

November 30th, 2008 · No Comments

You read it here first. Not that we had that much to do with it. On our November 1, 2008 story What’s Wrong With Buick, we suggested that it was time that General Motors get rid of Tiger Woods as spokesman. General Motors and Woods came to a decision to end the partnership just a […]

[Read more →]

Tags: Advice · Automotive Brands · Brand History · Brandicide

GM’s Unpopular Models

September 9th, 2008 · 3 Comments

Some GM cars aren’t selling. Why that’s a news flash!
The Wall Street Journal reported today that General Motors has a large number of slow selling cars, including the Pontiac G5, Pontiac G8, Saab 9-7, Saab 9-5 and Saturn Astra. Apparently, they are pretty good cars, and get decent mileage. But GM can’t sell them.
But the […]

[Read more →]

Tags: Automotive Brands

 

You need to log in to vote

The blog owner requires users to be logged in to be able to vote for this post.

Alternatively, if you do not have an account yet you can create one here.

Powered by Vote It Up