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Yes, its the time for Super Bowl ads. A quick list of some of the planned commercials that are to run during the game: Pittsburgh Steeler Troy Polamalu takes on the starring role in “Mean Troy,” a new Coke Zero ad that puts an unexpected twist on the iconic Coca-Cola “Mean Joe Greene” commercial. It [...]

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WILMINGTON – A North Carolina branding and communications agency will host its second online “Talkies” awards to honor this year’s best Super Bowl ads.This year’s event kicked off with the launch of SuperBowlTalkies.com, a website that includes video commentary and favorite ads from past games, a blog feed tracking the agency’s ongoing Super Bowl ad [...]

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New Poll Says That More Watch For Ads Super Bowl advertising is a big draw for viewers, with over 54 percent of U.S. adults who expect to watch Super Bowl XLIII planning to tune in as much or more for the commercials as for the game, according to a poll from the branding firm Hanon [...]

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Brandweek is reporting that Frito-Lay, the snack division of PepsiCo, has purchased its first 30-second spot for Cheetos during NBC’s telecast of the game, and the brand’s animated mascot is the star. Chester the Cheetah is finally getting his big break in the Super Bowl. Frito-Lay is hoping the commercial, which breaks during the first [...]

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Adweek’s Site Judges Top Commercials As if you won’t be talking about Super Bowl ads enough at work the next day, the magazine Adweek is launching an online Super Bowl micro-site with live chat, so readers can talk to industry experts about stuff like the E-Trade talking baby. It’s at www.adweek.com/SuperBowl and it also has [...]

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