BrandlandUSA

FAIRFAX - Mobil has always known how to brand itself through television. The idea? Don’t engine up your name everywhere, but instead attach your name to television shows that reach a key opinion-leading segment of your target market. Hence the once sponsorship of Mobil Masterpiece Theater (no longer sadly) and now Mobil 1 The Grid.
ExxonMobil’s […]

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Wisdom from the Brady Bunch Auteur, Sherwood Schwartz
Anyone who values American culture appreciates Gilligan’s Island and The Brady Bunch. Even if they were not critical successes when they first aired, because they have endured, you have to begin to wonder why. Here at BrandlandUSA, we are also curious about their perfection and classic status. […]

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Opportunity for the electronics retailer
So Circuit City is gone, and it’s Best Buy (NYSE: BBY) and Radio Shack (NYSE: RSH). How opportune for Radio Shack, whose stock seems to be in miracle zone, namely above $10 a share.
In August 2007, we wrote on BrandlandUSA some of our ideas for improving Radio Shack. They included bringing […]

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Download Our Free White Paper
Imagine your city without a daily paper. Newspaper publishers, editors, managers and owners are worrying, not only about having to lay off staff, but who will cover the community in a meaningful way.
In Economics 101, it’s the classic “free rider” problem. Who will attend planning meetings and the statehouse? Who will […]

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CAMBRIDGE, Mass. - Whether a brand is new or old, you need a process for turning it around. So says Bobby Riley, CEO and Creative Director of Boston-based Soldier Design.
Riley founded his own retail store Concepts and held an executive position at Burton Snowboards. Today his independent brand development and design shop, founded in […]

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The game show What’s My Line might return to television, with David Hasselhoff as a regular.Hasselhoff, currently an America’s Got Talent judge, has been talking to producers FremantleMedia, the company that owns the rights to Goodson-Todman game shows.
“They got a take on this. It is so friggin’ cool,” The Hoff told WABC radio’s Mark Simone. […]

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