BrandlandUSA

BrandlandUSA: America's authority on legacy brands. News on classic brands and advertising.

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Idea: Local Brands as Economic Development Facades

November 15th, 2012 · No Comments

PALMETTO – Across the U.S., there is no shortage of run-down small and medium-sized towns that used to be far more prominent than they once were. Through most of the 20th century, these towns and small cities often had regional brands connected to them, the most prolific being agricultural produce brands. In truth, brand differential […]

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Tags: Brand History · Regional Brands

Hyatt Brings Back Its Storied Hyatt House

March 13th, 2012 · No Comments

For those of us who grew up in the 1970s, a Hyatt House was a sort of hotel paradise. Yes, there were Ramada Inns and Holiday Inns, and these were actually decent places for everyday family trips and such. But in terms of a really smart, slick hotel, a really modern hotel, where the food […]

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Tags: News

Protecting Old Brands in China

October 14th, 2009 · 1 Comment

BEIJING – Do the Chinese understand brands better than the U.S.? In some ways, yes. The Chinese interest in American brands, we hope, will help preserve a few. They even rescued Hummer, one not-so-old brand that even I, lover of old brands, would rescue. But one good thing; it is China that helped save Buick. […]

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Tags: News · Tourism · Zombie

Clever Ways to Brand Your City: Dinner in the Sky

July 16th, 2009 · No Comments

We got a great idea today from Israel tourism. It’s called Dinner in the Sky. The idea is simple. You build a platform, make a crane, serve folks from dinner and hoist them up in the sky. It’s called Dinner in the Sky. Certainly, it isn’t as snazzy as the rotating dining room atop the […]

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Tags: Commentary · News · Tourism

When a Brick Is Not Just A Brick

June 28th, 2009 · No Comments

Consumers need a story. I am reading about neuromarketing, the science of looking at brains and connecting it with consumer behavior, after seeing that 60 Minutes clip on computers reading brains (thanks to Jon Vanhala for sending it out). I wanted to find out more about neuromarketing to get a sense of how prevalent it […]

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Tags: Advertising · Preservation · Tourism

Artificial Owl Sees Detroit’s Future

March 14th, 2009 · No Comments

We found the rather spectacular website Artificial Owl with some hauntingly beautiful photos of Detroit’s empty Union Station. The site is all about photos of abandoned places. I cannot help but think of the parallels between Detroit’s waste of this great building, and the waste that is the American automobile industry. It is telling that […]

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Tags: Cars · Tourism

Adweek: Virginia Gov on Virginia Is For Lovers

February 9th, 2009 · 2 Comments

Advertising

RICHMOND – Adweek has a great Q&A with Virginia’s Governor Tim Kaine, on the 40th anniversary of the Virginia is for Lovers ad campaign. Great insights into its birth, and where the campaign is going. It’s on their site with ads posted timeline style on their Adfreak blog. Amusing that Kaine is in the governor’s […]

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Tags: Advertising · Tourism