Harvard Survey on Brand Attributes

Can Wal-Mart feel? Does Disney possess self-control?

Researchers in psychology at Harvard University are interested in how people attribute mental capacities to corporations and brands, and whether those attributes influence how people act towards companies and their products.

The folks at Harvard say that the survey will take about 10 minutes, and readers will receive feedback about how their responses compare to the average person.

Click on “Corporate Mind Survey“. To go to the Harvard survey, click here.

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Author

Garland Pollard

J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands.

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