Zoning and signage do not always match. In some cases, making the case for a sign in zoning is impossible.
One trick used often by Walgreen’s and other retailers? Put the sign inside a window.
In this case, a convenience store in Pensacola, Florida put their Shell logo inside a cupola in a retro styled station.
It is a way to keep a historic district historic, yet still get on with selling gas.
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