The latest issue of Brandweek has good and bad brand extensions. They all were voted as part of Brandweek’s “Best and Worst Line Extensions of 2008.”
We love bad brand extensions. Brandweek’s worst one? Burger King underwear. Ahh, isn’t “Home of the Whopper” a funny allusion.
Others in the worst category include Kellogg’s hip-hop street wear, Twining’s Coffee, Playboy energy drink and Allstate Green insurance.
Among the best:
Among the worst: