In May, we brought back the idea of bringing back Amoco to rescue BP dealers from their misery. The idea has taken hold among some dealers. Read about these stories on our main site, BrandlandUSA, and on Seeking Alpha Should BP Still Bring Back Amoco Rename Amoco After the WellMORE HERE

Kraft apparently has some new versions of their Seven Seas sub-brand on the shelves. On a recent visit to Publix, we spied these new shelf entries for Seven Seas. The logo makes the familiar Kraft oval less prominent than the “Seven Seas” triangle. A fairly nice approach to preserving theMORE HERE