Miami Guayabera Brand Reopens After Covid

MIAMI – The Miami shirt maker Ramon Puig Guayaberas “La Casa de la Guayabera,” has reopened after closing during the Covid pandemic. The 77-year-old brand, located on historic Eighth Street, or “Calle Ocho”, closed in August 2020, but has reopened on the same street.

The guayabera is a button down shirt of cotton or linen, with origins in pre-Castro Cuba (or the Philippines), that has four pockets and embroidery or pleats down the front. It has a following in the Spanish speaking Americas, but became a leisure fashion and fad in the Anglo U.S. in the 1960s and 1970s. Almost every president has worn one; Presidents Richard Nixon and Dwight Eisenhower even wore one to dinner with former Philippine President Ferdinand Marcos. Other wearers, among thousands of famous guayabera wearers, include Eric Clapton, John Wayne and a pre-Markled up Prince Harry.

“This garment has been worn for generations, regarded as a symbol of hope and prosperity for Cuban exiles which made our family’s store a world-renown Miami Icon, for which we will always be grateful,” said Louis Puig, son of founder the late Ramon Puig, in a press release. “I couldn’t be happier to announce our re-opening and welcome the public to visit us in person or online.”

The late Ramon Puig opened his first guayabera store in Cuba 1943, in the ancestral home of the garment. From childhood, Puig showed an interest in tailoring and once of age, he learned and developed his skills under a local tailor before opening that shop at the age of 23. The new location is 5840 SW 8th St Miami FL 33144.

Below, some Corbis/Bettman Archive photos of the guayabera with Ernest Hemingway and Gary Cooper.

Embed from Getty Images

Author

Staff Reports

Briefs and brand-related news from across the U.S. BrandlandUSA welcomes your news releases, including people changes, anniversaries and product revamps. Get in touch by emailing below.

View all posts