PORTLAND – Maine College of Art today announced that it will be called Maine College of Art & Design, with initials and wordmark MECA&D. The College also unveiled a new strategic plan entitled Maine College of Art & Design Strategic Plan: Envisioning Our Future 2027.
“At one point we all realized that it was time to expand our name, restate our commitment to all artists and designers, embrace our evolution and place the value of inclusivity at the forefront of our work,” said Laura Freid, President of Maine College of Art & Design, in a press release.
Faculty members Drew Hodges and Steve Bowden ’97 led the wordmark design process, with contributions from alumna designer Hallie Mitchell ’17. Founder of Drewdesignco and SpotCo, Hodges is known for his work on Broadway musical brands, including Rent, Chicago, and Hamilton. Bowden, in addition to his roles on both the faculty and staff for the College, is a graphic designer.
Below, a logo comparison. Right is new name and look.
Author
More From BrandlandUSA
International Paper Cuts Down Its Tree Logo
Sucrets: Since 1932, Tins Hold Answer to Sore Throats, Mystery Items
A New Post Seizes Cereal Aisle Territory
Belcrest, New Jersey Maker of China, and the Nescafe Mug
Do Not Ruin the British Rail Logo, Known Around the World
Campbell’s Soup Can Gets Careful Redesign, Goes Back to Basics
Ajax Leverages Venerable Brand for New EU Product
Banana Republic Goes North Africa, Back to Beginnings, in Fall 2021 Redo
What Happened to the Mongol, America’s Most Popular Pencil?
Save A Lot Re-brands an Old Format
Dillard’s Adds ‘Capsule’ Brands from Kimberly Whitman, Emily Hertz
Lasko Promotes USA-Made Fans at Walmart