These days, the Brand Manager is a sort of oracle. Everyone talks about their “brand” and what happens to “brands” and protecting “the brand.” And even though there are brand managers everywhere, we wonder how great brand names could be lost, or be ruined. How are brands like Sears, Mercury,MORE HERE
The news that Chinese automaker CAIC will restart production of the MG signals a new era, and a good one. For the last 20 years, Western countries have suffered as production has moved offshore and once-great American brand names and manufacturing companies and divisions have been either shut down (Oldsmobile)MORE HERE
It was a great year for old brand names. Dying brands were revived, and completely dead brands were brought back to life. Here are a few. 1. Greyhound. The company has spent millions spiffing up terminals, buses and such. It is beginning a new advertising campaign that will promote howMORE HERE