LIVERPOOL – The Bibby Line Group, a British logistics, shipping and finance company, is one of the surviving early shipping lines. The company was founded in 1807 as a shipping company, by the first John Bibby (1775–1840) and it survives to this in altered form, but essential in the sameMORE HERE
We checked in at the blog called Off the Map, published by Fortius One. The company is all about where the map, and mapping, meets the web. Today it posted as its “dataset of the Day” an interesting map of the retail sales tax around the U.S. Fascinating. Got usMORE HERE
PHILADELPHIA – A study released today on mall shoppers by Wharton’s Baker Retailing Initiative makes the case that malls need more interesting stores and better restaurants. The results seem obvious, but retailers have been missing major opportunities, and driving away customers at a time they can’t afford it, says PaulaMORE HERE
You read it here first. Not that we had that much to do with it. On our November 1, 2008 story What’s Wrong With Buick, we suggested that it was time that General Motors get rid of Tiger Woods as spokesman. General Motors and Woods came to a decision toMORE HERE
It’s hardly even a buyer’s market, as few have money to buy. So what does a real estate broker do for branding when the market is temporarily kaput? How does a Realtor create a personal brand when there is no activity to brand, budgets are tight and all your activityMORE HERE
At Christmas, everyone needs boxes and tins. In fact, all through the year, we need storage. Yet we throw out un-useful packaging boxes that have to be recycled. And then we buy more boxes and containers for packaging. Recycling is expensive, and it uses energy and produces waste during collectionMORE HERE
When a brand goes into decline or a company purchases another company, older legacy brands often get lost or neglected, even when there is value and bankable goodwill. While some names are worth killing off, there is enormous value in many older legacy brands. What is a company to doMORE HERE
JAMAICA, NY – The recent renovation of the Eero Saarinen-designed TWA Flight Center, now known as T5, was a true passing of the torch, as Ruth Richter Holden, daughter of TWA co-founder Paul Richter, flew her restored Lockheed Electra into JFK Airport for the dedication ceremony. Ruth Richter Holden, quiteMORE HERE
Here at BrandlandUSA, folks love the brand extension. Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new chance at relevance. Sometimes, the old uses for brands disappear. Witness McCall’s, which disappeared as a magazine when it was renamed Rosie. But McCall’sMORE HERE
Solutions and links for struggling brands We’ve got alot of advice at BrandlandUSA. And we love to share it. We collected a group of our “Advice” postings over the last year, in the hopes that someone that needed some inspiration and advice over a struggling brand name might find someMORE HERE