NEW YORK – Yes, one can still find a bit of glamour flying into or out of New York City, even though the terminals feel like the Port Authority and the runways are backed up at Newark, JFK and LaGuardia. For instance, Delta operates its Delta Shuttle out of PanMORE HERE
We just thought this was sort of fun. Visit our main website www.brandlandusa.com for longer stories. Questions? E-mail Garland PollardMORE HERE
Now that the Delta/Northwest merger has been completed, the work of re-branding the two airlines begins. Rebranding is needed for obvious reasons; you have two very different airlines, with very different traditions. If Northwest has a midwestern and West Coast feel, Delta is all about the South. Like a SouthernMORE HERE
NEW YORK, Sep 22, 2008 — JetBlue Airways (Nasdaq:JBLU) has set the opening of JFK’s restored Terminal 5 for October, and announced retail tenants. T5, the new name for the historic landmark (and Eero Saarinen-designed TWA Flight Center) will have 22 food and beverage and 25 retail outlets with aMORE HERE
We think Northwest ought to stay Northwest, and Delta ought to stay Delta, though they can be married. We found this timetable from 2000, and it reminded us how Northwest is a VERY well-known brand in Asia, and valuable brand equity will be lost if Pacific routes are branded asMORE HERE
One of the most missed American brands is Pan American American World Airways. It is a brand that has had multiple lives. After bankruptcy in 1991, in fall of 1999, Pan American World Airways had its second life. This was a miracle even in the airline world where once fabledMORE HERE
On Monday, the AirTran unveiled a “Say YES to Orlando” wrapped airplane with a special performance from the resident company La Nouba by Cirque du Soleil. The unveiling of the Air Tran “Say YES to Orlando” airplane was timed this week to coincide with AirTran’s special promotion on airfares acrossMORE HERE
Of the surviving pieces of Trans World Airlines, or TWA, includes Canteen, the office catering and snacks company, the TWA Hotel and Ethiopian Airlines. Ethiopian was once run by TWA. The African airline has survived Civil War, famine and economic crisis. The airline was founded by Emperor Haile Selassie, withMORE HERE
Miss those pneumatic airline audio programs? There was a time not so long ago when airline music and audio came from what were basically stethoscopes. It was the era of the pneumatic airline headset. The music was piped in through an air tube. The airline had plastic headphones, with rubberMORE HERE
What’s one of the most historic airport buildings in the world? There are many, including the former Marine Air Terminal at LaGuardia, now the home of the Delta Shuttle. Delta also has another historic terminal on Long Island with a “way-cool” factor. It is Delta’s Terminal 3, the former PanMORE HERE