Rise Shaving Cream, once a household name, has returned to the shelves as a discount brand. The brand, once a product of Carter-Wallace, is now made by Rise International Group of Lodi, New Jersey. Rise also sells Pears in the U.S. market. Pears is one of the world’s oldest brands,MORE HERE

NEW YORK – Searching for an old Victrola? Why not buy the brand instead? A private equity firm will auction a portfolio of 150 older U.S. consumer and retail brand names. The auction will be held live in New York City and online on December 8th at 10 a.m. atMORE HERE

LAKE BUENA VISTA – If customers want it, then bring it back. That’s the lesson of Walt Disney World’s groovin’ treehouse cabins, which opened in 1975, and were demolished in 2002. They were simple structures, up one story in the trees, and were cousins to the raised treehouses at skiMORE HERE

SAN FRANCISCO – Celebrities as brands is not a new phenomenon, but it is one that continues to evolve. Gaining income from a famous person’s legacy reserved for stars whose images were larger than life. But today, many owners of the intellectual property of lesser-known entertainers and artists are findingMORE HERE

MINNEAPOLIS –It may not be the ideal way for a great brand to come back from the dead, but it works. Polaroid, founded in 1937 and one of the great 20th century brands, has been reinvented. The company went bankrupt in 2001, and exited the production of its instant filmMORE HERE

BEIJING – Do the Chinese understand brands better than the U.S.? In some ways, yes. The Chinese interest in American brands, we hope, will help preserve a few. They even rescued Hummer, one not-so-old brand that even I, lover of old brands, would rescue. But one good thing; it isMORE HERE

Lately, we have been getting an extraordinary number of hits of consumers searching for the below products. We just thought we needed to list them: Serv-a-Gravy. It’s a powdered gravy sold by Serv-Agen. Some have found it hard to locate on shelves. Carnation Breakfast Bars. Not sure why this isMORE HERE