SAN FRANCISCO – Celebrities as brands is not a new phenomenon, but it is one that continues to evolve. Gaining income from a famous person’s legacy reserved for stars whose images were larger than life. But today, many owners of the intellectual property of lesser-known entertainers and artists are finding
Lately, we have been getting an extraordinary number of hits of consumers searching for the below products. We just thought we needed to list them: Serv-a-Gravy. It’s a powdered gravy sold by Serv-Agen. Some have found it hard to locate on shelves. Carnation Breakfast Bars. Not sure why this is
After a messy shutdown, the Fortunoff family as re-purchased the name and intellectual property of the Fortunoff jewelry chain. It’s in Newsday. Would that other families did the same thing after their family names were dragged through the mud by inexperienced private capital. The Tai Chi basketball shoe is back.
Europeans are trying to bring back Polaroid and its SX-70 instant film. This points up a very important idea in brand preservation, namely that it is important to keep something continuous going as it is hard to start something completely from scratch. Today, as companies morph and change, it is