Europeans are trying to bring back Polaroid and its SX-70 instant film. This points up a very important idea in brand preservation, namely that it is important to keep something continuous going as it is hard to start something completely from scratch. Today, as companies morph and change, it is
BELLEAIR, Fla. – G. Michael Harris, Titanic explorer, adventurer and one of the original founders of RMS Titanic, Inc., announced in a press release that his company, WLM, Inc. had made two offers totaling a combined $40 million to Premier Exhibitions as well as Sellers Capital, LLC, whose holdings include
Our reader New York Licensing Guru emailed to tell us that there is one brand revival he thinks is nuts. Crazy Eddie. Crazy Eddie closed its famous electronics stores in 1989. Has it been that long? Totally insane. The owners of the brand, Magic Investments, are forming a branding and
Yearning for the simplicity of a spreadsheet that just does the basics? Think VisiCalc. Before VisiCalc, MBAs couldn’t come up with crazy financial models. People couldn’t balance their checkbooks at home. Instead, people just had to balance that checkbook on the back of their monthly bank statement. And investment bankers
Our reader “Cindy” mentions a few things that are on her 100 Brands to Bring Back list. We list them below. On her list is Breck shampoo. We suggest she go to Dollar Tree to find it. We love Dollar Tree, and not just because we grew up in the
From Flicker Vintage Review What’s fun about the new Vassarette ad campaign is that the Vassarette brand is one of the oldest bra brands in the United States. Vassarette’s new ad campaign includes the Vassarettes, a group of women not afraid to play rock in their bras. Vassarette was once
Brand consultants messed up some great brand names Any person who lived in Virginia in the 1970s would know these regional bank jingles. “F&M’s free banking puts you and your checkbook … a jump ahead.” “Virginia National is the way Virginia Banks today.” The two banks merged, and became Sovran.