Our reader Gary Dee sent into us a link for the site of Not a Cushman Scooter, simply titled notacushman.com. It followed our short history of the Cushman scooter that we published last spring. It is the site of a man who has done his own version of the Cushman,MORE HERE

Europeans are trying to bring back Polaroid and its SX-70 instant film. This points up a very important idea in brand preservation, namely that it is important to keep something continuous going as it is hard to start something completely from scratch. Today, as companies morph and change, it isMORE HERE

PALM BEACH GARDENS – Lilly Pulitzer opened up a new boutique in The Gardens mall in Palm Beach Gardens. The website The Selvedge Yard snapped a photo of Lilly herself in a post entitled Pink-a-palooza. The store opened April 17, 2009; it is the second company owned store in PalmMORE HERE

BELLEAIR, Fla. – G. Michael Harris, Titanic explorer, adventurer and one of the original founders of RMS Titanic, Inc., announced in a press release that his company, WLM, Inc. had made two offers totaling a combined $40 million to Premier Exhibitions as well as Sellers Capital, LLC, whose holdings includeMORE HERE

Our reader New York Licensing Guru emailed to tell us that there is one brand revival he thinks is nuts. Crazy Eddie. Crazy Eddie closed its famous electronics stores in 1989. Has it been that long? Totally insane. The owners of the brand, Magic Investments, are forming a branding andMORE HERE

Yearning for the simplicity of a spreadsheet that just does the basics? Think VisiCalc. Before VisiCalc, MBAs couldn’t come up with crazy financial models. People couldn’t balance their checkbooks at home. Instead, people just had to balance that checkbook on the back of their monthly bank statement. And investment bankersMORE HERE

From Flicker Vintage Review What’s fun about the new Vassarette ad campaign is that the Vassarette brand is one of the oldest bra brands in the United States. Vassarette’s new ad campaign includes the Vassarettes, a group of women not afraid to play rock in their bras. Vassarette was onceMORE HERE