When companies merge, they are always equals, but one brand always gets dumped. That’s exactly what has happened with Amoco, which finally got dumped by BP. In the U.S. gasoline market, Amoco stood for something different, a FAST approach to fuel. Amoco, with its torch and red white and blue,
ATLANTA – The Coke bottle will go. After 12 years, more than 1,000 home run celebrations and countless family ballpark memories, the 42-foot-tall Coca-Cola Contour bottle standing high above left field will be retired from Coca-Cola Sky Field at Turner Field on July 2. A new one will replace it,
FRESNO, Calif.- After 105 years in business, renowned department store chain Gottschalks Inc. (Pink Sheets: GOTT.PK) began liquidation today. The going out of business sale will include all 58 Gottschalks locations in California (38), Washington (7), Alaska (5), Oregon (5), Nevada (1) and Idaho (2). Founded in 1904, Gottschalks became
Kraft Foods and ConAgra Foods, like most mega-consumer products companies these days, have limited use for “niche” brands. These are brands with limited by loyal following, especially when tastes change over the years. So it is sad to report that, despite years of survival as the “red-headed stepchild” of these
We read a great post on General Motors, and their brand and intellectual property portfolio. The Truth about Cars website interviewed Paul Earle of Chicago-based River West Brands, a company that revives defunct brand names to get his take. Earle’s answer is not killing off brands, but trying to manage
Why did Kraft turn General Foods into scrap? This week Kraft Foods (NYSE: KFT) revealed its new logo in a ceremony at the Consumer Analyst Group of New York Conference in Boca Raton. It is, according to Adweek‘s report, to differentiate the product brand Kraft from the company brand Kraft.
I recently became aware that a longtime heritage brand, Colgate Shave Cream, manufactured by a heritage company has been discontinued. This leaves them with only the Mennen aftershave lines Afta and Skin Bracer. Colgate-Palmolive continues to produce tubes of Palmolive shave cream in several foreign markets.The traditional aerosol shave creams (not
Answers for receivers searching for ways to fix these British Isles brands DUBLIN – The Irish-based owners of Wedgwood, Waterford, Royal Doulton and Rosenthal have put the company into receivership, the British word for Chapter 11 bankruptcy. It’s a real tragedy, as both companies have long histories. The 1986 merger