When companies merge, they are always equals, but one brand always gets dumped. That’s exactly what has happened with Amoco, which finally got dumped by BP. In the U.S. gasoline market, Amoco stood for something different, a FAST approach to fuel. Amoco, with its torch and red white and blue,MORE HERE

Our BrandlandUSA reader “JM” tells us that Colonial Bread is on deathwatch, and it may be in danger of disappearing due to its ownership by Sara Lee (NYSE: SLC). Writes our dear reader: Colonial, one of the South’s well known bread names, is now owned by Sara Lee. Since Ms.MORE HERE

FRESNO, Calif.- After 105 years in business, renowned department store chain Gottschalks Inc. (Pink Sheets: GOTT.PK) began liquidation today. The going out of business sale will include all 58 Gottschalks locations in California (38), Washington (7), Alaska (5), Oregon (5), Nevada (1) and Idaho (2). Founded in 1904, Gottschalks becameMORE HERE

We read a great post on General Motors, and their brand and intellectual property portfolio. The Truth about Cars website interviewed Paul Earle of Chicago-based River West Brands, a company that revives defunct brand names to get his take. Earle’s answer is not killing off brands, but trying to manageMORE HERE

LONDON – Woolworths Group PLC, one of the last remaining pieces of America’s F.W. Woolworth Company, might have a saviour for its brand. While the company, which is in bankruptcy administration, would be shut down, there are apparently groups interested in the company’s intellectual property, including the brand. In addition,MORE HERE