GENEVA – There are new executive leadership hires at the international hairstyling firm Wella Company. These hires include: Virginie Costa joins Wella Company as Global Chief Financial Officer. She was Chief Financial and Operations Officer for Burberry Americas and CFO and COO of Hermes in France and Americas. Most recently, CostaMORE HERE

PITTSBURGH & CHICAGO — Kathy Krenger is the new chief communications officer for The Kraft Heinz Company. She is currently senior vice president, global communications, for Hyatt Hotels Corporation, and begins the position July 21, 2021, reporting directly to CEO Miguel Patricio. Michael Mullen, Head of Global Communications and CorporateMORE HERE

GOLETA, Calif. – The shoe brand Hoka One has hired two for key design positions. Evie Moe is the brand’s first senior director of apparel. Moe has 20 years of experience in apparel, ranging from performance running to lifestyle and swimwear and most recently served as the vice president of designMORE HERE

LONDON – TBWA London has tapped Larissa Vince as the agency’s new CEO. CEO Sara Tate will leave the agency at the end of the summer to become a consultant and leadership coach. Vince worked for nine years at Saatchi & Saatchi, latterly as Managing Director where she was responsibleMORE HERE

He joined the company from Tommy Hilfiger, where he served as global chief marketing officer. Celebrity Cruises announced that Michael Scheiner is the new Senior Vice President and Chief Marketing Officer of the new-luxury travel company. Reporting to President and CEO Lisa Lutoff-Perlo, Scheiner will join Celebrity on July 12.MORE HERE

NEW YORK — North Equity LLC announced that it has launched Recurrent Ventures as a new operating business for its digital media portfolio that includes Popular Science, The Drive, Domino, Field & Stream, SAVEUR, Outdoor Life and Task & Purpose. Lance Johnson, who was previously the Operating Partner of NorthMORE HERE