Each little region of the United States has its own brand names. These brand names are the most fragile of brands, as even a great (and successful) 75-year-old local retail company can shut down because of real estate, family issues, changing demographics or a myriad of other things. These brandsMORE HERE

Man, if you are anywhere near Florida, pick up some Gilda Crackers. Gilda’s are dry, non-salty crackers about the circumference of a mini-bagel. They are actually Cuban crackers. We were alerted to these wonderful baked crackers by Leorah Solomon, a South African-born, British educated soap maker and entrepreneuse in Sarasota,MORE HERE

In our modern age, one of the biggest legacies we will leave is our products and services — the thousands of consumer items and corporate names that run through our lives: the Ukrop’ses and Capital Ones, the Reynolds Wraps and ChapSticks. Those names have evolved through the years. Indeed, theMORE HERE