While nostalgia can be a reason to bring an old brand back, strategy is the best reason. And so we hear that Nissan might just bring back the Datsun brand. And it’s not because Generation X remembers that The Bionic Woman, Jaime Sommers, used to drive a 280Z, and stillMORE HERE

We tend to think that carriage brands that might have been around during, say, the time of Little House on the Prairie would be gone. Perhaps most are, but one wagon brand is still around. It’s the company Swab Wagon Co., makers of fire and rescue trucks, pumpers and animalMORE HERE

Racing Brand Revival Targets Niche Buyer TURIN – Fiat has brought back the Abarth brand, and cars are being delivered to the U.K. this month. Abarth, a sub-brand of Fiat (BIT: F), is one of many car brands that have returned to life in Europe in recent years, including Mini,MORE HERE

Historic Checker Cars of Kalamazoo DETROIT – For the Obama inauguration, two Detroit News staffers, Charlie LeDuff and Max Ortiz, drove a 1973 Checker cab from Michigan to D.C. Thanks to our buddy Peter Hubbel, a native of Michigan, for pointing the article out to us. He’s a Checker CabMORE HERE

The folks at General Motors are apparently giving Pontiac short attention during press events this week. Bad omen for a great American brand, says Byron Hurd on the site SpeedSportLife.com. Writes Hurd: In fact, due to Pontiac’s location near the loading area, their floor space was practically eliminated during GM’sMORE HERE

HOUSTON – Citgo is one of the great American gasoline brands. We get a hefty bit of nostalgia every time we see these any of the old brands. Here, a Citgo ad that ran in a recent national magazine here in Florida.Citgo, as everyone knows, was purchased by the stateMORE HERE

This week began the beginning of the Model T’s 100th anniversary year. It is of course the worst time ever for the auto industry, even worse than the 1970s. Ford is a sad case, but it’s worse at GM, where major Chevrolet dealerships are closing because they are unsellable. NoneMORE HERE

The petitions to bring back Oldsmobile are growing. It has been one of the top searches on BrandlandUSA. We wanted to bring to our readers’ attention a few of the sites that are beginning to catch on to the value of Oldsmobile to General Motors. They are listed below. InMORE HERE

The Detroit Electric brand will return almost 60 years after it shut down. Its hopefully the first of many American automotive brands that are is tapping into American automotive history for for some attention. Once only a museum exhibit, the resuscitated brand is a joint announcement between US electric carMORE HERE