LOS ANGELES – The brand-licensing agency Global Icons is now representing the fashion brand Camp Beverly Hills. Originally launched in 1977, the first store was located off Rodeo Drive. Throughout the 1980s, the brand expanded and was sold in major department and specialty stores nationwide. At its height, Camp Beverly
We happened upon an interview with Peter Brundige, published in the Luxe Chronicles. It applies to fashion brands, of course, but it also applies to anyone trying to relaunch a brand. The two important factors in a brand relaunch are: research staying true to the original with a new twist.
How do you position a foreign brand if you are bringing it to the United States? The question came up over comments on LinkedIn.com’s Licensing, Merchandising and Brand Management discussion board. The points discussed the Jack Murphy brand, which is a 1922 heritage brand from Ireland that is eyeing the
Shaheen made Hawaii-print shirts famous Just a big mahalo to Alfred Shaheen, the man who not only made Hawaiian shirts famous and in the process helped gave Hawaii an identity after statehoood. He died in December. Shaheen was Lebanese, and started making Hawaiian shirts just after World War II. It
PHILADELPHIA – A study released today on mall shoppers by Wharton’s Baker Retailing Initiative makes the case that malls need more interesting stores and better restaurants. The results seem obvious, but retailers have been missing major opportunities, and driving away customers at a time they can’t afford it, says Paula
Of course, folks miss their favorite department stores. From Burdine’s to Abraham & Straus to Marshall Field’s, across the U.S. these beloved store brand names are no more. But the loss of the regional department store also affected the individual fashion brands and lines that the department stores carried. It