LOS ANGELES – The brand-licensing agency Global Icons is now representing the fashion brand Camp Beverly Hills. Originally launched in 1977, the first store was located off Rodeo Drive. Throughout the 1980s, the brand expanded and was sold in major department and specialty stores nationwide. At its height, Camp BeverlyMORE HERE

QUEENS, N.Y. – We are reading the AIA history of New York City architecture and we spy a forgotten name. Russ Togs. The guide mentions the Russ Togs Manufacturing and Distribution Center at 27-09 49th Ave. at the SE corner of 27th Street. The building and its sign were icons,MORE HERE

We happened upon an interview with Peter Brundige, published in the Luxe Chronicles. It applies to fashion brands, of course, but it also applies to anyone trying to relaunch a brand. The two important factors in a brand relaunch are: research staying true to the original with a new twist.MORE HERE

How do you position a foreign brand if you are bringing it to the United States? The question came up over comments on LinkedIn.com’s Licensing, Merchandising and Brand Management discussion board. The points discussed the Jack Murphy brand, which is a 1922 heritage brand from Ireland that is eyeing theMORE HERE

PHILADELPHIA – A study released today on mall shoppers by Wharton’s Baker Retailing Initiative makes the case that malls need more interesting stores and better restaurants. The results seem obvious, but retailers have been missing major opportunities, and driving away customers at a time they can’t afford it, says PaulaMORE HERE

Rochas Fashion Brand returns PARIS – Proctor & Gamble shut down the Rochas fashion house two years ago after over 80 years in existence. Bad move. However, The Wall Street Journal reports that the company has signed the Italian company Gibo Co. SpA to make a line of clothes underMORE HERE

Of course, folks miss their favorite department stores. From Burdine‚Äôs to Abraham & Straus to Marshall Field’s, across the U.S. these beloved store brand names are no more. But the loss of the regional department store also affected the individual fashion brands and lines that the department stores carried. ItMORE HERE